PAWTUCKET, R.I.--(BUSINESS WIRE)--Jan. 25, 2008--Hasbro, Inc. (NYSE:HAS) announced that its acquisition of privately-held Cranium, Inc. closed today.

Cranium brands such as CRANIUM, CRANIUM HULLABALOO, CRANIUM CADOO, CRANIUM CARIBOO, CRANIUM ZOOREKA, CRANIUM WHOONU and CRANIUM BALLOON LAGOON will now join such timeless classics as MONOPOLY, CLUE, SCRABBLE and TRIVIAL PURSUIT as part of Hasbro's games portfolio.

Hasbro (NYSE: HAS - News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

CONTACT: Hasbro Investor Relations
Karen Warren, 401-727-5401
kwarren@hasbro.com


or
Hasbro Media
Gary Serby, 401-727-5582
gserby@hasbro.com
or
Cranium
Heather Snavely, 206-931-5498
heather@cranium.com

SOURCE: Hasbro, Inc.