Latest Installment of Hasbro Studios' Top-Rated Series to Debut On
Its New U.S. Network Home in First Quarter of 2015
LOS ANGELES--(BUSINESS WIRE)--
Hasbro Studios, the Los Angeles-based entertainment division of Hasbro,
Inc. (NASDAQ: HAS), announced today that Cartoon Network, the
regularly top-rated primetime network for boys' ages 6-11 and 9-14, will
become the U.S home of the brand new series, Transformers: Robots
in Disguise.
Hasbro announced today that Cartoon Network will become the U.S home of the brand new series, Transformers: Robots in Disguise created by Hasbro Studios. The latest installment in the Transformers franchise will debut in the first quarter of 2015. (Photo: Business Wire)
The latest installment in the Transformers franchise - a global
phenomenon across TV, film, consumer products and digital media - will
debut in the first quarter of 2015 and is written and directed by top
Hollywood talent and influenced creatively with feedback from its avid
fan base, which is reflected in the tone and style of the new series.
"Robots in Disguise begins a brand new chapter in storytelling,
filled with great humor, lots of fun adventure and animated in a cooler,
lighter, brighter style that we know kids are going to really love,"
said Stephen Davis, president of Hasbro Studios and global entertainment
& licensing for Hasbro, Inc. "We have spent a lot of time listening to
what kids like about Transformers and they haven't been shy about
giving us their opinions. And we have listened! Robots in
Disguise is reflective of all that we have learned in our
conversations with kids. It has the most relatable Autobot and
Decepticon characters we have ever ‘Rolled Out' in a Transformers animated
series."
The mission begins as Bumblebee must step up to be leader in the years
after we left the Autobots in Transformers Prime. Summoned by
Optimus Prime to save Earth from a new faction of Decepticons, Bumblebee
puts his light-hearted mettle to the test after assembling a rouge team
of young Autobots action heroes. Bumblebee must balance his job fighting
off evil with being equal parts squad leader and coach to a rascally
band that needs constant coaxing to learn how to work together. The
results are comical when the cool rebel, elite guard cadet, bombastic
dinobot and exciteable mini-con must balance team-building with chasing
and capturing their new enemies in every episode packed full of action,
fun and adventure.
Finn Arnesen, senior VP of global distribution and development for
Hasbro Studios, commented, "As the regularly top-rated U.S. TV network
in prime among Transformers' core audience of boys ages 6-11 and
9-14, our beloved Autobots and Decepticons will feel very much at home
on Cartoon Network. And to seal our new partnership with Cartoon Network
on the 30th anniversary of the Transformers franchise makes
this a truly iconic event."
The highly innovative Transformers franchise is one of the
biggest brands in the world, spanning television, film and digital
entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE
OF EXTINCTION, the fourth in the hit film series); gaming; apps;
publishing; transmedia events; toys, games and licensing.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios is responsible for entertainment brand-driven storytelling
around Hasbro brands across television, film, commercial productions and
short-form. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2014 Hasbro, Inc. All Rights Reserved.
HAS-S
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141007006120/en/
Hasbro, Inc.
Press Contact:
Julie Duffy, 401-727-5931
julie.duffy@hasbro.com
or
Investor
Contact:
Debbie Hancock, 401-727-5401
debbie.hancock@hasbro.com
Source: Hasbro, Inc.
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