Civic 50 Award Shines Light on Hasbro Community Engagement; #2 in the
Consumer Discretionary Category
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Hasbro,
Inc. (NASDAQ:HAS),
a global branded play leader, was recognized today as one of America's
most community-minded companies in The Civic 50, an annual
initiative that identifies and recognizes companies for their commitment
to improve the quality of life in the communities where they do
business. Points of Light, the largest organization in the world
dedicated to volunteer service conducted the survey in partnership with
Bloomberg LP. All companies with $1 billion in revenue or more are
invited to apply for the Civic 50. The Civic 50 also recognized
Hasbro as the #2 ranked company in the "Best in Consumer Discretionary"
category.
"Corporate civic engagement is on the rise and it's being led by the
forward-thinking businesses included on The Civic 50 list," said
Neil Bush, Chairman of Points of Light. "The correlation their efforts
showcase between community engagement and employee retention,
productivity and overall bottom-line benefits continues to prove that
businesses that do good, do well. We congratulate this year's Civic
50 and we hope that they continue to inspire greater investments in
improving communities through corporate civic engagement."
"Hasbro is honored to be recognized on the Civic 50 list for the third
straight year," said Brian Goldner, President and CEO, Hasbro, Inc.
"Supporting children in need with our time, talent and resources is very
much a part of our DNA and we are grateful to our passionate employees
and charitable partners who help us make this possible."
Hasbro's philanthropic programs focus on empowering childhood by
bringing the "sparkle of hope," the "joy of play" and the "power of
service" to children worldwide. The company recently completed its
second Global Day of Joy on December 4, 2014, where Hasbro employees in
33 different countries spent the day volunteering to help children in
their communities. The Team Hasbro employee volunteer program allows
employees to take four hours of paid time off each month to volunteer
with organizations benefitting children.
During the 2014 holiday season alone, Hasbro expects to donate more than
a half million toys and games to organizations benefitting children,
valued at approximately $6 million.
"We are proud to be in our third year of partnering with Points of Light
on The Civic 50 survey," said Peter Grauer, Chairman of Bloomberg
L.P. "The data from this year's Civic 50 survey offers valuable
insights that decision makers can use to grow their businesses,
transform their communities, and improve the lives of those they serve."
The Civic 50 survey was developed this year under the guidance of
an academic panel of nine experts from leading universities throughout
the country. The survey evaluates companies based on several criteria
including how extensively and strategically resources are applied to
community engagement, how a community engagement program supports
business interests and integrates into business functions. Other
criteria include how a company supports community engagement through its
institutional policies, systems, and incentives, and how a company
measures the social and business impact of its community engagement
program. True Impact, a company specializing in helping organizations
maximize and measure their social and business value, administered the
survey.
The Civic 50 was created in 2012 to measure corporate civic
engagement and recognize companies that incorporate socially responsible
practices and community leadership into their culture. A working group
of leading researchers, industry thought leaders and corporate advisors
provided strategic guidance on the program's objectives, including
defining indicators, developing methodology, and identifying partners
and participants.
To view a complete list of The Civic 50 companies for 2014
and to learn more about the importance of civic engagement in corporate
America, please visit www.Civic50.org.
To learn more about Hasbro's philanthropic programs worldwide, please
visit http://www.hasbro.com/corporate/en_US/community-relations/.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios is responsible for entertainment brand-driven storytelling
around Hasbro brands across television, film, commercial productions and
short-form. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com
and follow us on Twitter @Hasbro.
HAS-PR
Media Contact:
Litzky Public Relations
Monique Febbraio,
201-222-9118
mfebbraio@litzkypr.com
or
Leah
Schwint, 201-222-9118
lschwint@litzkypr.com
Source: Hasbro, Inc.
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