Survey of Kids Inspires Updated Career Cards, Video Game Designer
Selected as Kids' Top Dream Job
PAWTUCKET, R.I.--(BUSINESS WIRE)--
It's a whole new THE GAME OF LIFE game when kids are in control! Hasbro,
Inc. (NASDAQ:HAS)
surveyed U.S. children ages 8-12 about what they want to be when they
grow up and have updated THE GAME OF LIFE game to include new career
options based on kids' feedback. Kids were asked about the "modern" and
"traditional" jobs that they would like to have and their top picks will
be featured as Career Cards in the newest version of THE GAME OF LIFE
game, from Hasbro Gaming in stores now. The careers are: Singer, Secret
Agent, Veterinarian, Teacher, Doctor, Professional Athlete, Scientist,
Fashion Designer, Lawyer, Inventor, Chef, Race Car Driver, Dancer,
Police Officer, Firefighter and the top pick, Video Game Designer.
"For more than fifty years, THE GAME OF LIFE game has encouraged kids to
dream about what life would be like as a grown up, including what job
they'll have," said Jonathan Berkowitz, vice president of marketing for
Hasbro Gaming. "The survey generated a lot of great insights about what
kids think about their futures and we're excited to introduce a new THE
GAME OF LIFE experience that reflects what kids' career aspirations are
today."
In addition to shaping the new THE GAME OF LIFE Career Cards, the survey
responses also revealed that kids' adult ambitions go far beyond the
business card. For example, when asked what it means to be an adult, the
most popular responses included not having a bedtime, having a job and
not having to go to school. The survey also showed that while more
"modern" jobs like video game designer are popular with kids, more
"traditional" occupations that have been included in THE GAME OF LIFE
game since its inception in 1960 like teacher and veterinarian are still
among the top future career choices for kids.
Kids in the U.S. also had high expectations about what their future
salary should be and said they thought a good annual salary would be
$249,319. And these kids would be even more generous with their parents'
pay. On average, kids in the U.S. think their parents should be paid
$437,184 just for the job of being their parent. The average U.S.
household income is $39,531 at the time of this survey1.
Inspired by the word ‘LIFE' contained in The Milton Bradley Company's
1860 game "The Checkered Game of Life," inventor Reuben Klamer developed
THE GAME OF LIFE game in 1960 which since has become one of the most
popular and iconic games around the world. The original THE GAME OF LIFE
Careers from 1960 included Doctor, Journalist, Teacher, Lawyer and
Physicist.
Available for ages 8 and up, THE GAME OF LIFE game has an approximate
retail price of $19.99 and is available for purchase at most major
retailers nationwide and at HasbroToyShop.com.
For more information on THE GAME OF LIFE survey, a fact sheet is
available upon request or download THE GAME OF LIFE infographic.
About the Hasbro and Wakefield Research Dream Job Survey
In Spring 2014, Hasbro conducted an online survey in partnership with
Wakefield Research of 400 children (administered via parents) ages 8-12
in each of the following countries: the United States, the United
Kingdom, Germany, France, Mexico, South Korea, and Australia. The survey
questioned children about career-related goals including what they want
to be when they grow up, their favorite traditional job and favorite
modern job, what it means to be a grown up, and preferred salary.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World's Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH,
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and a
comprehensive lifestyle licensing program, Hasbro fulfills the
fundamental need for play and connection for children and families
around the world. The Company's Hasbro Studios creates entertainment
brand-driven storytelling across mediums, including television, film and
more. Through the company's commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families every year. Learn more at www.hasbro.com and
follow us on Twitter (@Hasbro & @HasbroNews).
HASGP
1 This data comes from the Organization for the Economic
Cooperation and Development (OECD): http://www.oecdbetterlifeindex.org/countries/united-states/
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150423005004/en/
Media Contact:
Litzky Public Relations
Lauren Bottazzi, (201)
222-9118
lbottazzi@litzkypr.com
or
Hasbro,
Inc.
Jen DeAngelis, (401) 727-6833
jen.deangelis@hasbro.com
Source: Hasbro, Inc.
News Provided by Acquire Media