Chosen by Reputation Institute as one of America's Most Reputable
Companies based on innovation, governance, citizenship and more
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Hasbro,
Inc. (NASDAQ: HAS) has been named among the most reputable
companies in the United States, according to the annual US RepTrak®
100 list released today by Reputation Institute and published in Forbes.
The US RepTrak® rankings measure the public's perception of
companies based on seven dimensions: innovation, leadership, governance,
citizenship, workplace, performance, and products/services.
In the Company's first year of eligibility, Hasbro ranked 23rd
on the 2015 list of America's 100 most reputable companies, which is
compiled annually by Reputation Institute, the world's foremost research
and advisory firm focused solely on corporate reputations.
"We are incredibly proud of all of our corporate rankings and awards,
and are especially honored to rank so highly in our first year on the US
RepTrak 100 list, as it is a reflection of the public's perception of
our Company and how we conduct our business," said John Frascotti,
President, Hasbro Brands. "Consumers are at the heart of everything that
we do and we know that our efforts to build a safe and sustainable world
for future generations is part of how we earn our consumer's trust and
respect each and every day as we fulfill our mission of ‘Creating the
World's Best Play Experiences.'"
Today's announcement by the Reputation Institute builds on the
recognitions Hasbro already has received this year, having been named as
a 2015 World's Most Ethical Company® and #2 on the 100
Best Corporate Citizens List for 2015. These prestigious accolades
highlight Hasbro's commitment to operating responsibly and ethically--
from product safety to environmental sustainability and governance and
ethics.
Reputation Institute's RepTrak® model is the gold standard
for reputation measurement, providing a one-of-a-kind measurement of how
the public views the world's best-known companies. The RepTrak®
database is normative, examining 15 stakeholder groups in more than 25
industries and more than 50 countries for more than 7,000 companies. The
2015 US RepTrak® 100 examines perceptions of companies by the
US general public based on over 70,000 interviews.
"The top U.S. companies proactively manage their reputations by
investing as much in corporate dimensions like governance, citizenship
and workplace as they do in their products and services," says Brad
Hecht, Chief Research Officer at Reputation Institute. "Companies with
strong reputations are 15 times more likely to attract better talent and
they reap significant financial benefits, too. The most reputable
companies see a stock performance that is 2 times better than the
overall market and they benefit from a 6.5% increase in recommendations
every time they improve their RepTrak® score by 5 points."
The complete ranking of the US RepTrak 100 companies can be found at http://www.reputationinstitute.com/research/RepTrak-in-Country/US-RepTrak-100
To learn more about Hasbro's Corporate Social Responsibility efforts,
please visit www.hasbro.com/csr.
About Hasbro
Hasbro
(NASDAQ: HAS) is a global company committed to Creating the World's Best
Play Experiences, by leveraging its beloved brands, including LITTLEST
PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF,
PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games
to television programming, motion pictures, digital gaming and a
comprehensive lifestyle licensing program, Hasbro fulfills the
fundamental need for play and connection for children and families
around the world. The Company's Hasbro Studios creates entertainment
brand-driven storytelling across mediums, including television, film and
more. Through the company's commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families every year. Learn more at www.hasbro.com
and follow us on Twitter (@Hasbro
& @HasbroNews).
About Reputation Institute
Reputation Institute (RI) is the world's leading research-based
consulting and advisory firm for reputation. RI enables many of the
world's leading companies to make more confident business decisions that
build and protect reputation capital, analyze risk and sustainability
topics, and drive competitive advantage. RI's most prominent management
tool is the RepTrak® model for analyzing the reputations of companies
and institutions — best known via the Global RepTrak® 100,
the world's largest and most comprehensive study of corporate
reputations, as well as Country RepTrak® and City RepTrak® studies that
look at reputation across organizations within a given geography. Learn
more at: http://www.reputationinstitute.com/
© 2015 Hasbro, Inc. All Rights Reserved.
HAS-CSR
Press Contact:
Hasbro, Inc.
Alexia Taxiarchos, 401-727-5603
alexia.taxiarchos@hasbro.com
or
Investor
Contact:
Debbie Hancock, 401-727-5401
debbie.hancock@hasbro.com
Source: Hasbro, Inc.
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