MY LITTLE PONY Brand Celebrates International Day of Friendship with Global Service Campaign
Hasbro teams up with generationOn for Global Initiative that
Empowers Kids to Make Their Mark on Friendship through Volunteer
Service; Online Experience Supported by Events in
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The initiative invites children and their families to celebrate
friendship, a core value for the MY LITTLE PONY brand, by completing
acts of kindness and volunteering. Beginning today, families can visit MyLittlePony.Hasbro.com/FriendshipDay
for service project ideas that strengthen friendship and help others.
Four international events, taking place in
"Friendship and altruism build the foundation of the MY LITTLE PONY
brand so we wanted to celebrate International Day of Friendship with a
significant, meaningful campaign," said
"Service is a great way to help kids make new friends while taking
action to make the world a better place," said
Each inspired by the attributes of a specific MY LITTLE PONY character, the service projects available online and onsite during the volunteer events include packing healthy meals, creating blankets, and assembling health and wellness kits for families in need. At each of the four global events children will visit both volunteer activity stations and Friendship Fun stations where they can make new friends and enjoy MY LITTLE PONY brand themed activities.
Established in 1983, the MY LITTLE PONY brand has taught fans of all
ages about the power of friendship for more than 30 years through
socially relevant messages of acceptance and kindness. The animated
series "My Little Pony Friendship is Magic," produced by
To get involved, parents and caregivers can visit MyLittlePony.Hasbro.com/FriendshipDay for tips and tools, including project ideas and resources for teaching children how they can make a difference and impact their communities through service, caring, and giving. Fans can also follow both Hasbro (@Hasbro) and generationOn (@generationOn) on Twitter and use #MLPFriendshipDay to join the conversation.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World's Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and lifestyle
licensing, Hasbro fulfills the fundamental need for play and connection
with children and families around the world. The Company's
About generationOn
generationOn is the youth service division of Points of Light, igniting the power of kids and teens to make their mark on the world. generationOn inspires, equips and mobilizes hundreds of thousands of kids and teens annually to take action through service, service learning and youth leadership initiatives. It also provides tools and resources to kids, teens, families, youth practitioners and educators to help kids change the world and themselves through service. For more information, visit www.generationon.org.
About Points of Light
Points of Light - the largest organization in the world dedicated to volunteer service - mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information, go to pointsoflight.org.
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