Chosen by Reputation Institute as one of America's Most Reputable
Companies based on governance, workplace, citizenship and more
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) has again been named among the most reputable
companies in the United States, according to the annual US RepTrak® 100
list released this week by Reputation Institute and published in Forbes.
The US RepTrak® rankings measure the public's perception of companies
based on seven dimensions: innovation, leadership, governance,
citizenship, workplace, performance, and products/services.
For the second year in a row, Hasbro has been recognized as one of
America's 100 most reputable companies, a list which is compiled
annually by Reputation Institute, the world's foremost research and
advisory firm focused solely on corporate reputations.
"We are incredibly proud of all of our corporate rankings and awards,
and are especially honored to be on the 2016 US RepTrak 100 list, as it
is a reflection of the public's perception of our Company and how we
conduct our business," said Brian Goldner, Chairman, President and Chief
Executive Officer. "Our mission of ‘Creating the World's Best Play
Experiences' is only met by delivering on our purpose of making the
world a better place for children and their families. We know that our
efforts to build a safe and sustainable world for future generations is
part of how we earn our consumer's trust and respect each and every day."
This announcement by the Reputation Institute builds on the recognition
Hasbro has already received this year, having recently been named as a
2016 World's Most Ethical Company®. These prestigious accolades
highlight Hasbro's commitment to leading with integrity and operating
responsibly - from product safety and environmental sustainability to
governance and ethics.
Reputation Institute's RepTrak® model is the gold standard for
reputation measurement, providing a one-of-a-kind measurement of how the
public views the world's best-known companies. The RepTrak® database is
normative, examining 15 stakeholder groups in more than 25 industries
and more than 50 countries for more than 7,000 companies. The 2016 US
RepTrak® 100 examines perceptions of companies by the US general public
based on more than 83,000 ratings collected in Q1 2016.
"The top U.S. companies proactively manage their reputations by aligning
their corporate and social values, focusing on dimensions like
workplace, governance, and citizenship as much as they concentrate on
their products and services," says Stephen Hahn-Griffiths, VP of U.S.
Strategic Consulting at Reputation Institute. "The most reputable
companies have stronger levels of support and willingness to buy, and
they benefit from a 6.7% increase in recommendations every time they
improve their RepTrak® score by 5 points."
The complete ranking of the US RepTrak® 100 companies can be found at http://www.reputationinstitute.com/research/RepTrak-in-Country/US-RepTrak-100.
To learn more about Hasbro's Corporate Social Responsibility efforts,
please visit www.hasbro.com/csr.
HAS) is a global company committed to Creating the World's Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
products licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company's
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company's commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
About Reputation Institute
Reputation Institute (RI) is the world's leading research-based
consulting and advisory firm for reputation. RI enables many of the
world's leading companies to make more confident business decisions that
build and protect reputation capital, analyze risk and sustainability
topics, and drive competitive advantage. RI's most prominent management
tool is the RepTrak® model for analyzing the reputations of companies
and institutions — best known via the Global RepTrak® 100, the world's
largest and most comprehensive study of corporate reputations, as well
as Country RepTrak® and City RepTrak® studies that look at reputation
across organizations within a given geography. Learn more at: http://www.reputationinstitute.com/.
© 2016 Hasbro, Inc. All Rights Reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160404006014/en/
Julie Duffy, 401-727-5931
Debbie Hancock, 401-727-5401
Source: Hasbro, Inc.
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