Content Creators and Online Influencers to Be First to Demo Game at
VidCon 2016
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Hasbro, Inc. (NASDAQ: HAS) will launch the new SPEAK OUT game which
challenges players to say ridiculous things, such as "Nifty Nuns Having
Fun" while wearing a mouth piece. Mouth piece challenge videos have
taken the Internet by storm and the new SPEAK OUT game includes
hilarious content from Hasbro's best-in-class game creators, giving
players everything they need to challenge their friends and create
sharable laugh-out-loud moments.
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Hasbro Brings Mouth Piece Challenge to the Masses with New SPEAK OUT Game (Photo: Business Wire).
Hasbro's development of the SPEAK OUT game follows the incredible
success of last year's PIE FACE game, which took off after a video of a
grandfather and grandson playing together became a viral sensation.
"Both PIE FACE and SPEAK OUT are as fun to watch as they are to play - a
key element for a great game and a terrific opportunity for Hasbro to
extend viral play patterns to gaming fans around the world," said
Jonathan Berkowitz, senior vice president of global marketing for Hasbro
Gaming. "We're looking to provide consumers with exciting, authentic
gameplay experiences driven by real people and real moments and are
thrilled to deliver the side-splitting SPEAK OUT game this summer."
The SPEAK OUT game will be on display at the Hasbro Gaming booth at
VidCon, taking place June 23 - June 25 in Anaheim, California, and will
be available to play at the convention's Creator's Party, giving
attendees the first chance to demo the game before it hits shelves.
Hasbro will also team up with entertainer Joe Santagato, whose "Watch
Ya' Mouth" challenge video received nearly 45 million views to date,
to create custom SPEAK OUT content for social media and a game expansion.
The SPEAK OUT game includes five mouth pieces, 200 double sided Content
Cards, and a one-minute sand-timer. The SPEAK OUT game will be available
for players ages 16 years and up this August in the U.S., U.K., and
Canada for an approximate retail prices of $19.99 at most major
retailers and HasbroToyShop.com.
The game will also be available in multiple markets including France,
Germany, and Spain later this fall.
Fans can follow all the Hasbro Gaming action at VidCon at @HasbroNews
on Twitter and @Hasbro
on Instagram and stay updated on the latest Hasbro Gaming news at @HasbroGaming
on Facebook.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World's Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
products licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company's
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company's commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
© 2016 Hasbro, Inc. All Rights Reserved.
HASGP
View source version on businesswire.com: http://www.businesswire.com/news/home/20160624005633/en/
Litzky Public Relations
Lauren Bottazzi, 201-222-9118, ext. 21
LBottazzi@litzkypr.com
or
Hasbro
Global Communications
Jen DeAngelis, 401-727-6388
Jen.DeAngelis@hasbro.com
Source: Hasbro, Inc.
News Provided by Acquire Media