PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) announced today that it is teaming up with Meals
on Wheels America to bring its JOY
FOR ALL COMPANION PETS to seniors across the nation. Hasbro will
donate $100,000 and JOY FOR ALL COMPANION PETS to local Meals on Wheels
programs to help fight senior isolation.
Hasbro has a long tradition of creating the world's best play
experiences, and the JOY FOR ALL brand, launched last fall, represents
an extension of that tradition, striving to bring happiness and fun to
seniors and their families. Hasbro's JOY FOR ALL COMPANION PET cats have
been specifically designed to help bring comfort, companionship and joy
to seniors through their realistic fur, purrs and meows.
Today, one in four seniors in America lives alone in isolation. With the
senior population set to double by 2050, the need for socialization will
increase substantially. Meals on Wheels delivers companionship and
critical safety checks along with its nutritious meals, making the
connection with Hasbro's JOY FOR ALL brand a natural fit.
"We're incredibly grateful and proud to be working with Hasbro to
address senior isolation in this special way," said Ellie Hollander,
President and CEO of Meals on Wheels America. "Just as Meals on Wheels
volunteers deliver a daily dose of human connection, providing JOY FOR
ALL COMPANION PETS is a high-touch way to help provide comfort and
company to our nation's most vulnerable seniors."
"We're thrilled to be supporting Meals on Wheels America in their
efforts to reduce senior isolation, loneliness and hunger, while also
improving their quality of life," said Ted Fischer, vice president of
the New Business Group at Hasbro. "Hasbro's JOY FOR ALL brand shares
very similar values with Meals on Wheels -- we're committed to help
bring joy, comfort and companionship to elder loved ones with the
products we develop."
Five Meals on Wheels programs across the United States will host events
introducing seniors to these new companions. Meals on Wheels of Rhode
Island will host a kick-off in Hasbro's home state that will feature the
company's employees brightening seniors' days through a meal and donated
JOY FOR ALL COMPANION PET.
To learn more about Hasbro's JOY FOR ALL brand, visit www.JoyForAll.com
and follow us on Twitter @JoyForAll
and Instagram @HasbroJoyForAll.
About Meals on Wheels America
Meals on Wheels America is the
oldest and largest national organization supporting the more than 5,000
community-based programs across the country that are dedicated to
addressing senior isolation and hunger. This network exists in virtually
every community in America and, along with more than two million staff
and volunteers, delivers the nutritious meals, friendly visits and
safety checks that enable America's seniors to live nourished lives with
independence and dignity. By providing funding, leadership, education,
research and advocacy support, Meals on Wheels America empowers its
local member programs to strengthen their communities, one senior at a
time. For more information, or to find a Meals on Wheels provider near
you, visit www.mealsonwheelsamerica.org.
(NASDAQ: HAS) is a global company committed to Creating the World's Best
Play Experiences by leveraging its beloved brands, including LITTLEST
PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH
and TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company's
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company's commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
View source version on businesswire.com: http://www.businesswire.com/news/home/20160726005188/en/
Meals on Wheels America
Jenny Bertolette, 571-339-1603
Jen DeAngelis, 401-727-6833
Source: Hasbro, Inc.
News Provided by Acquire Media