PAWTUCKET, R.I.--(BUSINESS WIRE)-- To help celebrate the launch of the cashless MONOPOLY ULTIMATE BANKING game, the iconic MR. MONOPOLY has decided to give away part of his fortune to his fans in the MONOPOLY Ultimate Vault Giveaway. Inside specially marked MONOPOLY ULTIMATE BANKING games, U.S. fans will find a promotional Vault Giveaway Card that they can tap on the Ultimate Banking Unit and check MonopolyVault.com to see if they are a potential winner of a piece of MR. MONOPOLY's fortune. Eligible fans will have a chance to win prizes ranging from USD $5 to USD $20,580, the latter of which is the total amount of money in a standard MONOPOLY game. MR. MONOPOLY announced the promotion today with a Facebook Live event.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160811006042/en/
MR. MONOPOLY Gives Away His Fortune to Launch the Cashless MONOPOLY ULTIMATE BANKING Game (Photo: Business Wire)
"We continue to keep the MONOPOLY brand relevant for today's fans and have introduced the MONOPOLY ULTIMATE BANKING game to reflect how many of today's financial transactions are happening without cash," said Jonathan Berkowitz, senior vice president of global marketing for Hasbro Gaming. "The MONOPOLY Ultimate Vault Giveaway is an exciting way to help celebrate the game's launch and give back to our fans by letting them ‘tap into' MR. MONOPOLY's wealth."
MONOPOLY fans in Canada, Switzerland, France, Germany, the United Kingdom, Northern Ireland and Spain will also enjoy similar promotions offering a piece of MR. MONOPOLY's fortune this fall. Check local websites for details.
The new MONOPOLY ULTIMATE BANKING game from Hasbro (NASDAQ: HAS) trades in the game's signature MONOPOLY money for an Ultimate Banking Unit and readable bank cards, event cards and title deeds that allow players to buy properties, collect rent and track their wealth with a simple tap. The fast-paced, dynamic gameplay includes rising and falling property values and life events such as market crashes and fluctuating rents that can change players' luck in an instant. The MONOPOLY ULTIMATE BANKING game is now available for ages 8 years and up for an approximate retail price of $24.99.
The world's favorite family game brand, MONOPOLY, is enjoyed by more than one billion players in 114 countries across the globe and has a Facebook fan page of more than 10 million followers. Fans can engage with the MONOPOLY brand across many platforms and formats including live events, fashion licensing, digital gaming, casino gambling and more. Stay updated on the latest MONOPOLY brand news at Monopoly.com and join the conversation at Facebook.com/Monopoly or by following @HasbroNews on Twitter and @Hasbro on Instagram.
The MONOPOLY Ultimate Vault Giveaway is open to U.S. residents 18 years and older and runs from August 15, 2016 to January 15, 2017. No purchase is necessary. For official rules and terms and conditions, visit www.monopolyvault.com.
About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer products licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2016 Hasbro, Inc. All Rights Reserved.
The MONOPOLY name and logos are trademarks of Hasbro. The distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces, are trademarks of Hasbro, Inc. for its property trading game and game equipment. ©1935, 2016 Hasbro, Pawtucket, RI 02862. All Rights Reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160811006042/en/
Litzky Public Relations
Lauren Bottazzi, 201-222-9118, ext. 21
LBottazzi@litzkypr.com
or
Hasbro Global Communications
Jen DeAngelis, 401-727-6388
Jen.DeAngelis@hasbro.com
Source: Hasbro
News Provided by Acquire Media
