Program Equips Parents, Educators and Youth with Resources to Help
Kids Stand Up for Others, Be Inclusive and Take Action When They See a
PAWTUCKET, R.I.--(BUSINESS WIRE)--
a global play and entertainment company, today launched BE
FEARLESS BE KIND, its largest philanthropic initiative ever,
designed to empower kids to have the empathy, compassion and courage to
stand up for others and be inclusive throughout their lives. This
initiative builds upon the work that Hasbro and the Hasbro Children's
Fund have been doing with generationOn,
the youth service division of Points of Light.
"We know the amazing difference kids can make by putting empathy into
action through service, and we've seen how that work changes them,
giving them confidence and a greater sense of purpose," said Karen
Davis, Hasbro's Senior Vice President of Global Philanthropy and Social
Impact, and President of the Hasbro Children's Fund. "BE FEARLESS BE
KIND features resources, partnerships and campaigns with the common goal
of creating a generation of kids who include everyone, appreciate
differences and experience the feeling of fulfilment that comes with
making a difference."
The core elements of BE FEARLESS BE KIND are dedicated to teaching
empathy, putting empathy into action, and celebrating kind kids who
serve as positive role models and changemakers.
"We recognize that empathy is a critical social skill that impacts our
youth and our world," said Brian Goldner, Hasbro's Chairman, President
and Chief Executive Officer. "Hasbro has always been committed to
standing up for children, and we are pleased to be using our resources
to help address this important issue."
To help nurture empathy and compassion, parents and adults can access
proven tools and resources through an online hub, www.BEFEARLESSBEKIND.com:
The website features a curated toolkit with best-in-class materials
developed by Ashoka,
the world's largest network of changemakers and social innovators.
A custom series of mindfulness
videos offers adults and their children the opportunity to
practice meditation focused on inspiring kindness and empathy.
Third-party resources, including book recommendations and articles,
provide additional information and inspiration for parents and
educators interested in nurturing empathy.
Putting Empathy into Action
As part of the initiative, Hasbro and its partners offer a variety of
programs throughout the year to help kids put empathy into action:
The first new program to launch was generationOn's Rules
of Kindness campaign, which invited kids and teens to
create their own "rules of kindness" and a plan to put them into
action. The campaign, which ran September 1 through October 17,
inspired more than 110,000 youth from eight countries to share their
rules and action plans.
Starting in November, Hasbro and generationOn will be hosting the
seventh annual Joy
Maker Challenge, encouraging youth to spread joy and kindness to
people in need during the holidays. For every kid engaged in service
throughout the Joy Maker Challenge between November 21 and December
23, Hasbro will donate a toy or game to Toys for Tots (up to $1
million). To date, more than 950,000 total acts of service have been
Hasbro proudly supports NO
BULLY, an evidence-based program that leverages student
empathy to prevent and stop bullying in schools and in after-school
programs. Hasbro brought this approach to the school district where
its corporate headquarters are located in Pawtucket, RI, as well as
schools across the US through an innovative AmeriCorps
partnership. In addition, Peace Summit projects, designed by NO BULLY
and featured on the BE FEARLESS BE KIND website, help educators
involve students in reducing bullying in schools and promoting peace.
Two new global partnerships with Special Olympics and Creative Vision's
Rock Your World have been established to help develop empathy and
compassion in kids around the world:
Olympics Unified Schools program facilitates sports and
education initiatives of Special Olympics in schools to foster respect
and dignity for people with intellectual disabilities; change actions
and attitudes among peers without intellectual disabilities; and
promote social inclusion for all.
Vision's Rock Your World inspires middle and high school
students globally to change their world through the use of media. To
date, more than 600,000 students in 25,000 schools have used their
free curriculum to make a difference around issues they care about.
Celebrating Kind Kids
BE FEARLESS BE KIND recognizes and celebrates kids who are making a
For the past seven years, Hasbro has recognized Hasbro
Community Action Heroes who embody empathy, kindness, and
leadership as they serve their community through volunteerism. The ten
2016 Heroes, who will be announced on November 1, will receive an
educational scholarship in honor of their work.
Through its partnership with the Special Olympics Unified Schools
program, Hasbro will also recognize one student in each of the areas
where it has US offices: Rhode Island, Seattle, Los Angeles and Miami,
with the Hasbro Kindness Award for extraordinary empathetic
Hasbro employees are also bringing empathy-building activities to the
communities where they live and work through Team Hasbro, the company's
employee volunteer program, which enjoys an 89 percent participation
To learn more about Hasbro's BE FEARLESS BE KIND initiative, visit www.BEFEARLESSBEKIND.com,
follow the company on Twitter (@Hasbro),
and join the conversation online using #BeKind and #BFBK.
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
View source version on businesswire.com: http://www.businesswire.com/news/home/20161027005932/en/
Litzky Public Relations
Stephanie Vermillion, 201-222-9118
Katy Hendrickson, 401-727-5603
Source: Hasbro, Inc.
News Provided by Acquire Media