Hasbro, Inc.
Aug 31, 2017
PDF

Hasbro's Toy Line from Star Wars: The Last Jedi Hits Store Shelves at Lightspeed on "Force Friday II", September 1st, 2017

Innovations, Interactive Role-Play and Fan-Favorite Characters Delight Fans of All Ages in Hasbro's Latest Collection

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Find the Force at the nearest retailer when Hasbro unveils its highly-anticipated new toy line for Star Wars: The Last Jedi on this year's Force Friday II! The global celebration kicks off with Disney's Find the Force Augmented Reality (AR) experience, key midnight events at retailers around the world, and the mass unveiling of the latest Star Wars: The Last Jedi products. This epic celebration features Hasbro's highly anticipated new toy line and expansive collection of figures, role play, vehicles, and more celebrating the debut of Star Wars: The Last Jedi, hitting theaters on December 15.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170831005980/en/

Star Wars Force Link BB-8 2-in-1 Mega Playset (Photo: Business Wire)

Star Wars Force Link BB-8 2-in-1 Mega Playset (Photo: Business Wire)

In addition to its classic expressions of figures and role play, Hasbro's wide-ranging line of toys will also include innovative and new products. The new FORCE LINK technology combines wearable tech with the beloved characters and vehicles from the Star Wars saga to deliver a play experience that brings Star Wars stories to life like never before. Use the wearable FORCE LINK band to unlock an extensive collection of sounds, phrases, and lights with compatible figures, accessories, vehicles, and playsets in the 3.75-inch line. In addition, the ELECTRONIC PORG PLUSH and R/C HYPERDRIVE BB-8 offer fans fun, interactive play with their favorite Star Wars sidekicks and creatures. Hasbro's vast new offering also includes highly detailed figures and role play from STAR WARS: THE BLACK SERIES for collectors celebrating fan favorite characters like Rey with key items including the STAR WARS: THE BLACK SERIES DELUXE REY'S SPEEDER (JAKKU) VEHICLE. In addition, Hasbro is offering Star Wars themed NERF blasters, lightsabers, masks, playsets and so much more for fans of all ages.

"Toys and authentic storytelling are a crucial part of the Star Wars universe, and we can't wait to provide this for our fan community when we launch our most innovative Star Wars toy line yet. It's incredible that we've been a part of the Star Wars legacy for 40 years, and we're so proud to continue this legacy with Star Wars: The Last Jedi toys being unveiled on Force Friday II," said Samantha Lomow, senior vice president at Hasbro.

Force Friday II is a global celebration taking place over 3 days to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. Fans are invited to "Find the Force" by participating in a global augmented reality (AR) event mounted at 20,000 retail locations worldwide for Force Friday II weekend (Sept. 1-3). As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

Toys based on Star Wars: The Last Jedi as well as classic Star Wars characters and Star Wars Rebels will be available at 12:01 a.m. on September 1st for Force Friday II. In addition to the product being revealed on Force Friday II, new products will continue to be released throughout 2017 and into 2018 as new information about the movie, the plot, and the characters are revealed.

Hasbro's Star Wars toy line will be available at most major retailers and at HasbroToyShop.com.

STAR WARS: THE LAST JEDI FORCE LINK Action Figures

STAR WARS: THE LAST JEDI FORCE LINK Vehicles

STAR WARS: THE LAST JEDI FORCE LINK Playset

STAR WARS: THE LAST JEDI Hero Series Figures

STAR WARS: THE LAST JEDI Role Play

STAR WARS: THE LAST JEDI NERF Glowstrike Blasters

STAR WARS: THE LAST JEDI Integrated Play

STAR WARS: THE BLACK SERIES Action Figures, Vehicles & Figure Expressions

STAR WARS: THE BLACK SERIES Premium Role Play

STAR WARS: Hasbro Gaming

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

HAS-B

Hasbro, Inc.
Sarah Selbach, 401-727-5549
Sarah.selbach@hasbro.com

Source: Hasbro

News Provided by Acquire Media