Hasbro Expands TV and Feature Film Capabilities with Purchase of
Irish Animation Studio
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) today announced that it has acquired Boulder
Media, a multi-award winning Irish animation company based in Dublin.
Boulder has produced a variety of award-winning series for Cartoon
Network, Nickelodeon, Disney and BBC. As a wholly-owned subsidiary,
Boulder will continue to produce animated series on behalf of
third-party clients, in addition to producing animation projects for
Hasbro's best-known brands. Terms of the transaction, which closed on
July 13, 2016, were not disclosed.
"At Hasbro, we're building our brands through storytelling, and today,
we're telling richer stories across more platforms than ever before,"
said Brian Goldner, Hasbro's Chairman, President and Chief Executive
Officer. "We are also reinventing traditional modalities of animation
production, both creatively and financially. With Boulder, we will
deliver the highest quality animation that will engage our audiences
with deep storytelling and great characters in a very cost-efficient
Founded in 2000 by Robert Cullen, Boulder is one of the fastest growing
animation studios in Ireland with approximately 150 full-time employees.
Boulder will retain its brand and report into Stephen Davis who leads
Hasbro's entertainment and consumer products licensing division. In
February 2016, Hasbro was ranked No. 3 on Fast Company's list of Most
Innovative Companies in Hollywood.
"As one of the largest independent studios producing animation in
Hollywood, the time is right for Hasbro to acquire its own animation
studio, allowing us to expand our animation and storytelling
capabilities even further," said Stephen Davis, Executive Vice President
and Chief Content Officer, Hasbro. "In Boulder, we have found one of the
most progressive, innovative and creative teams in the business. We are
thrilled to partner with Rob Cullen, Pete Lewis, Jenni MacNeaney and the
entire Boulder team as we significantly enhance the execution of our
story-led Brand Blueprint strategy."
"Boulder and Hasbro have ambitious plans for growth, and working
together, we will substantially expand our team and our business," said
Robert Cullen, Creative Director, Boulder. "We're thrilled to have the
opportunity to bring to life the Hasbro stories and characters that mean
so much to our team, and join a company that's emerging as an
HAS) is a global company committed to Creating the World's Best Play
Experiences by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
product licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company's
Hasbro Studios and its film label, Allspark Pictures, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company's commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
About Hasbro Studios and Allspark Pictures
Hasbro Studios is responsible for entertainment, brand-driven
storytelling for Hasbro across television, commercial productions and
short-form content. It develops, produces and distributes content based
on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY,
and LITTLEST PET SHOP. Many of its series air on Discovery Family
Channel and on networks and digital platforms in more than 190
territories globally. Since its formation in 2009, the studio has
received ten Daytime Emmy wins.
On the film side through its film label Allspark Pictures, the Company
has developed and produced a number of features based on Hasbro's
brands. Films in development or planned for release include OUIJA 2
(Universal), MY LITTLE PONY: THE MOVIE (Lionsgate), MAGIC: THE GATHERING
(21st Century Fox), PLAY-DOH (21st Century Fox), TRANSFORMERS 5, 6 and 7
(Paramount) and the Cinematic Universe (Paramount) which includes GI
JOE, MICRONAUTS, M.A.S.K, ROM and VISIONARIES.
About Boulder Media
Boulder Media is a multi-award winning Irish animation company based in
Dublin. One of Ireland's largest animation studios, it has produced many
great shows for Nickelodeon, Cartoon Network, BBC and Disney, including
Wander Over Yonder for Disney, and Go Jetters and Danger Mouse for BBC.
Learn more at www.bouldermedia.tv/.
© 2016 Hasbro, Inc. All Rights Reserved.
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Julie Duffy, 401-727-5931
Debbie Hancock, 401-727-5464
Source: Hasbro, Inc.
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