PAWTUCKET, R.I.--(BUSINESS WIRE)--Dec. 14, 2017--
Inc. (NASDAQ: HAS), today celebrates its 5th annual
Global Day of Joy, during which Hasbro employees around the world spend
the day spreading holiday cheer to children in need through volunteer
projects, acts of kindness, and toy and game donations. During this
holiday season alone, Hasbro is donating 1.5 million toys and games to
organizations benefitting children worldwide, valued at more than $14
million. Many of those toys and games will be delivered today by Hasbro
employees around the world.
From Rhode Island to France to Hong Kong, approximately 5,400 Hasbro
employees are volunteering with roughly 250 organizations in more than
40 countries. By day’s end, that equates to more than 25,000 collective
volunteer hours – more than two and a half years’ worth of volunteer
service. This year, in addition to their volunteer projects, Hasbro
employees are completing random acts of kindness as part of the
FEARLESS BE KIND signature philanthropic initiative.
“When we hosted our first Global Day of Joy five years ago, we couldn’t
have imagined how impactful and how meaningful this would become,” said
Brian Goldner, chairman and CEO, Hasbro, Inc. “Our employees rally
together, rolling up our sleeves to make a real difference for children
around the world. It’s a day that we look forward to all year round, and
it has become how Hasbro celebrates the holiday season.”
Ninety-four percent of Hasbro employees worldwide are participating in
this year’s Global Day of Joy, triple the average participation rate for
corporate volunteer programs. According to CECP: The CEO Force for Good,
the average participation for corporate volunteer programs in 2016 was
In celebration of this year’s Global Day of Joy, hundreds of volunteer
projects are taking place worldwide to spread kindness and joy,
In Rhode Island, Mexico, India, and the UK, employees are working
together with Special Olympics to host game days, holiday parties and
a sports tournament.
Teams at Hasbro’s Toronto and Rhode Island offices are taking “random
acts of kindness” to the next level, hosting formal “Mission Kindness”
scavenger hunts that assign point values for each act of kindness
The Hasbro West team in Burbank, CA is teaming up with non-profit Kids
for Peace to paint the “Kindness Mobile,” a bus that will be driven
from California to Texas to launch the 2018 Great Kindness Challenge
“This is an incredibly special day for all of us and it builds on the
work we do year-round to make a positive impact for children and
families worldwide,” said Karen Davis, senior vice president, Global
Philanthropy and Social Impact, Hasbro, Inc. “Service isn’t just
something we do, it’s part of who we are.”
Beyond the holiday season, Hasbro has several year-round initiatives
dedicated to creating a universe where every child experiences hope,
kindness and joy.
Through the Team Hasbro global volunteer program, Hasbro employees are
given the benefit of four hours of paid time off each month to
volunteer with organizations benefitting children.
BE FEARLESS BE KIND, Hasbro’s signature philanthropic initiative, is
aimed at developing compassion and empathy in children. This year,
more than a quarter million youth and caring adults took the BE
FEARLESS BE KIND Pledge to be inclusive, stand up and make a
- Hasbro maintains strategic philanthropic partnerships with
organizations including Operation Smile, SOS Children’s Villages,
SeriousFun Children’s Network, Toys for Tots and Give Kids the World
to make the greatest impact possible for children. A similar coalition
of BE FEARLESS BE KIND partners includes Creative Visions, The Great
Kindness Challenge (with Kids for Peace), No Bully, Special Olympics,
World’s Largest Lesson (with UNICEF), the Middle School Kindness
Challenge and YSA (Youth Service America).
More than 300,000 toys and games were donated to help families
impacted by natural disasters this year. Hasbro’s partnership with
Toys for Tots provided families with gifts for their children during
the holidays. Hasbro’s Play Relief program, a partnership with global
nonprofit Good 360, equipped emergency shelters with toys and games to
provide a distraction and sense of normalcy for children and their
families who have been displaced.
In 2017, Hasbro ranked No. 1 on the 100 Best Corporate Citizens list by CR
Magazine and was named to the Civic 50 list of Most Community Minded
Companies for the fifth consecutive year.
To learn more about Hasbro's philanthropic programs worldwide, please
and follow the company on Twitter (@Hasbro).
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. Through Hasbro Studios and its film labels, Allspark Pictures
and Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their
families through corporate social responsibility and philanthropy.
Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past six
years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
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Source: Hasbro, Inc.
Katy Hendrickson, 401-727-5603