Hasbro and leading non-profit partners encourage everyone to take
the BE FEARLESS BE KIND pledge: “Stand up for others, be inclusive, and
make a difference”
PAWTUCKET, R.I.--(BUSINESS WIRE)--Oct. 4, 2017--
Inc. (NASDAQ:HAS) announced today that it is expanding the work of
FEARLESS BE KIND philanthropic initiative, which is designed to
empower kids to have the compassion and courage to stand up for others,
to be inclusive and to make a difference in the world. Hasbro is
partnering with a best-in-class coalition of national and global
non-profits that recognize the importance of developing empathy in kids
and teens and whose programs place youth at the center of change. The
partners include Creative Visions’ Rock Your World, Kids for
Peace’s Great Kindness Challenge, Stand for Children’s Middle
School Kindness Challenge, No Bully, Special Olympics’ Unified
Schools, World’s Largest Lesson in partnership with UNICEF
and YSA’s #LeadASAP.
“As a company dedicated to making the world a better place for children
and their families, Hasbro is passionate about helping young people
develop empathy, create a more inclusive world, and make a difference.
We are proud to partner with such exceptional organizations that strive
to do this work every day,” said Karen Davis, Hasbro's senior vice
president of Global Philanthropy and Social Impact, and president of the
Hasbro Children's Fund. “Through BE FEARLESS BE KIND, we are helping
these organizations elevate the discussion about empathy and kindness
both in the classroom and at home; encourage and celebrate inclusion;
and help kids put their empathy into action by making a difference
through service to their community and world.”
Last Spring, a group of youth ages 7-18 were recognized by Hasbro for
their outstanding community service. Upon gathering in New York City,
they posed these questions: “Dear Fellow Human Beings, are we doing the
best we can do? Or can we do a little bit more to create a better
world?” Together with spoken-word artist Max Stossel, they wrote the BE
FEARLESS BE KIND pledge. A PSA produced by Creative Visions showing the
creation of the pledge can be viewed here.
Beginning today, young people, educators, parents and caring adults
everywhere can take the pledge to “Stand up for others, be inclusive,
and make a difference” as part of the Kindness Rising campaign,
powered by YSA’s #LeadASAP and sponsored by Hasbro’s BE FEARLESS BE KIND.
Individuals can take the pledge by visiting www.ysa.org/BEFEARLESSBEKIND.
The campaign website also features project ideas, tools and resources to
help kids put their empathy into action. From now through December 20,
for everyone who takes the BE FEARLESS BE KIND pledge, Hasbro will
donate a toy or game to Toys for Tots, up to 250,000, for children in
need this holiday season.
In addition, BE FEARLESS BE KIND grants are available for organizations
and K-12 schools looking to encourage youth to get involved. The
application deadline is October 31 and projects must be completed by
December 15. You can read more about BE FEARLESS BE KIND grants here.
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past six years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171004006145/en/
Source: Hasbro, Inc.
Katy Hendrickson, 401-727-5603