Hasbro Launches BE FEARLESS BE KIND, a Philanthropic Initiative to Nurture Empathy and Compassion in Youth, and Help Them Put Kindness into Action
Program Equips Parents, Educators and Youth with Resources to Help Kids Stand Up for Others, Be Inclusive and Take Action When They See a Problem
"We know the amazing difference kids can make by putting empathy into
action through service, and we've seen how that work changes them,
giving them confidence and a greater sense of purpose," said
The core elements of BE FEARLESS BE KIND are dedicated to teaching empathy, putting empathy into action, and celebrating kind kids who serve as positive role models and changemakers.
"We recognize that empathy is a critical social skill that impacts our
youth and our world," said
To help nurture empathy and compassion, parents and adults can access proven tools and resources through an online hub, www.BEFEARLESSBEKIND.com:
The website features a curated toolkit with best-in-class materials
Ashoka, the world's largest network of changemakers and social innovators.
- A custom series of mindfulness videos offers adults and their children the opportunity to practice meditation focused on inspiring kindness and empathy.
- Third-party resources, including book recommendations and articles, provide additional information and inspiration for parents and educators interested in nurturing empathy.
Putting Empathy into Action
As part of the initiative,
The first new program to launch was generationOn's Rules
of Kindness campaign, which invited kids and teens to
create their own "rules of kindness" and a plan to put them into
action. The campaign, which ran
September 1 through October 17, inspired more than 110,000 youth from eight countries to share their rules and action plans.
Starting in November,
Hasbroand generationOn will be hosting the seventh annual Joy Maker Challenge, encouraging youth to spread joy and kindness to people in need during the holidays. For every kid engaged in service throughout the Joy Maker Challenge between November 21 and December 23, Hasbrowill donate a toy or game to Toys for Tots (up to $1 million). To date, more than 950,000 total acts of service have been completed.
Hasbroproudly supports NO BULLY, an evidence-based program that leverages student empathy to prevent and stop bullying in schools and in after-school programs. Hasbrobrought this approach to the school district where its corporate headquarters are located in Pawtucket, RI, as well as schools across the US through an innovative AmeriCorps partnership. In addition, Peace Summitprojects, designed by NO BULLY and featured on the BE FEARLESS BE KIND website, help educators involve students in reducing bullying in schools and promoting peace.
Two new global partnerships with
Olympics Unified Schools program facilitates sports and
education initiatives of
Special Olympicsin schools to foster respect and dignity for people with intellectual disabilities; change actions and attitudes among peers without intellectual disabilities; and promote social inclusion for all.
Rock Your Worldinspires middle and high school students globally to change their world through the use of media. To date, more than 600,000 students in 25,000 schools have used their free curriculum to make a difference around issues they care about.
Celebrating Kind Kids
BE FEARLESS BE KIND recognizes and celebrates kids who are making a positive difference:
For the past seven years,
Hasbrohas recognized HasbroCommunity Action Heroes who embody empathy, kindness, and leadership as they serve their community through volunteerism. The ten 2016 Heroes, who will be announced on November 1, will receive an educational scholarship in honor of their work.
Through its partnership with the Special Olympics Unified Schools
Hasbrowill also recognize one student in each of the areas where it has US offices: Rhode Island, Seattle, Los Angelesand Miami, with the Hasbro Kindness Award for extraordinary empathetic leadership.
News Provided by Acquire Media