Hasbro to Roll Out Plant-Based Packaging
Utilizing bioPET plastic is another important step in Hasbro’s sustainable packaging journey. In 2010, the Company eliminated wire ties, and replaced polyvinyl chloride (PVC) with PET in 2013. In 2015, Hasbro achieved 90 percent recycled or sustainably-sourced paper for packaging and in-box content, and moved from PET to post-consumer recycled (rPET) in 2016.
Moving forward, Hasbro will use bioPET plastic made with 30 percent plant-based material derived from agricultural by-products. This shift in material builds upon Hasbro’s efforts to continuously enhance the sustainability of its packaging and enables the Company to develop packaging that is less reliant on non-renewable resources.
“At Hasbro, we take pride in designing for the environment and believe
that every package makes a difference,” said Kathrin Belliveau, senior
vice president, Global Government, Regulatory Affairs and Corporate
Hasbro ranked No. 3 on Newsweek’s 2017 Green Rankings, which
assesses the 500 largest publicly-traded companies in
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked
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