Providing Captivating Experiences for Fans of All Ages Across
Hasbro's Iconic Brand Portfolio & Premier Partner Brands with Autograph
Signings, Giveaways, Exclusives and Photo Opportunities
PAWTUCKET, R.I.--(BUSINESS WIRE)--
Inc. (NASDAQ: HAS) is making its return to Comic-Con International
in San Diego, California, highlighting an exceptional portfolio of
blockbuster brands and experiences spanning comics, movies, digital,
action figures, and animation. Hasbro's TRANSFORMERS, MY LITTLE PONY,
HANAZUKI, G.I. JOE, DROPMIX and WIZARDS OF THE COAST, its premier
partner brands including Disney's Tangled The Series, Descendant 2,
STAR WARS, MARVEL, as well as DREAMWORKS ANIMATION'S TROLLS,
BEYBLADE and more, will be showcased throughout the convention
delivering unforgettable product exclusives, panels, signings, cosplay,
and sneak peeks at upcoming entertainment. From sharing in the magic of
friendship with MY LITTLE PONY to meeting some of the designers behind
the iconic TRANSFORMERS brand, San Diego Comic Con attendees will have a
chance to interact with their favorite Hasbro brands in new and engaging
Drawn from Hasbro's impressive brand portfolio, fans can expect products
from TRANSFORMERS, G.I. JOE, HASBRO UNIVERSE, MAGIC: THE GATHERING, as
well as premier partners, STAR WARS and MARVEL. These collector's items
will be available for purchase while supplies last at the Hasbro Toy
Shop booth (#3329). Following San Diego Comic Con, a limited number of
each item will be available on HasbroToyShop.com.
The following highlights some of the activities for Hasbro's brands and
licensed properties happening within the Hasbro booth (#3213) and around
the convention. San Diego Comic Con attendees are encouraged to check
the schedule posted in Hasbro's information booth each day for updates
and follow @HasbroNews on Twitter and @Hasbro on Instagram for the
latest happenings within the booth.
The TRANSFORMERS panel, held 11:00am-12:00pm on Thursday, July 20th,
will get the collectors excited as the team provides an exclusive
glimpse of the latest and greatest toys that have yet to hit shelves
from the TRANSFORMERS: GENERATIONS POWER OF THE PRIMES product line.
Fans will also be able to go behind the scenes of the TRANSFORMERS: THE
LAST KNIGHT film line, as well as the movie Masterpiece Collection. In
addition, members of the TRANSFORMERS team will host a Q&A session to
answer some of your burning questions.
Other exciting TRANSFORMERS brand booth activities include a poster
giveaway for TRANSFORMERS: GENERATIONS, along with a glimpse at upcoming
products across the TRANSFORMERS portfolio.
MY LITTLE PONY
The MY LITTLE PONY brand is returning to Comic-Con this year with extra
special activities for everypony as Hasbro anticipates the exciting
premiere of MY LITTLE PONY: THE MOVIE, which will be released by
Lionsgate on October 6th. Making her premiere at the Hasbro
booth will be a dazzling eight-foot tall statue of Songbird Serenade;
fans can get up close to the new character, voiced by singer-songwriter
Sia in MY LITTLE PONY: THE MOVIE. Fans can also dive into Seaquestria
with a one-of-a-kind photo opportunity or get "Ponified" at the Hasbro
booth at special "Ponification Stations" where make-up artists will
apply Cutie Marks and "ponified" hair and nails for fans of all ages.
The MY LITTLE PONY panel on Friday at 10:30 a.m. will feature the cast
and creatives behind MY LITTLE PONY: THE MOVIE and will include a sneak
peek at the upcoming film followed by a Q&A. Word around Equestria is
that there may be a surprise guest! After the panel, fans can meet
the MY LITTLE PONY: FRIENDSHIP IS MAGIC voice talent
for an autograph signing in the Hasbro booth.
Other exciting MY LITTLE PONY brand booth activities include giveaways
each day, nail art demos featuring China Glaze's new MY LITTLE PONY nail
polish collection, autograph signings with voice talent, Little Brown
authors and Enjoi Skateboarding artists, a live drawing session with IDW
artists, and more.
MAGIC: THE GATHERING
This year, MAGIC: THE GATHERING fans will be treated to a series of high
profile autograph sessions at the Hasbro Booth with game designer James
Wyatt at 4:00 p.m. on Thursday, head designer Mark Rosewater at 10:00
a.m. and artist Tyler Jacobson at 2:00 p.m. on Friday, and artist
Brandon Holt at 11:00 a.m. on Saturday. Holt illustrated the screen
print of Nicol Bolas, produced in collaboration with Mondo and part of
the brand's Comic-Con exclusive 2017 Planeswalker Pack. The exclusive
also includes six Planeswalker cards with artwork from Vincent Proce.
The set will retail for $180 and is available at the Hasbro Toy Shop.
Rosewater will also appear at a one-man panel on Saturday at 6:30 p.m.
in Room 25ABC in which he re-creates his popular blog about MAGIC: THE
GATHERING, "Blogatog," and participates in an audience Q&A.
Hasbro will offer fans several exciting brand experiences surrounding
their favorite Super Heroes and Villains from the MARVEL Universe. On
Saturday, July 22nd from 5:00pm-6:00pm, Hasbro and MARVEL
will discuss exciting news around Hasbro's popular MARVEL Legends
lineup. Attendees will also get a sneak peek at upcoming MARVEL action
figures, followed by a Q&A.
Additional Hasbro MARVEL brand booth activities include an autograph
session with Joe Quesada - comic book artist and editor, Chief Creative
Officer of Marvel Entertainment, and Executive Producer of Daredevil,
Jessica Jones, Luke Cage, Iron Fist, and MARVEL'S Agents of S.H.I.E.L.D.
and Agent Carter. Joe also provided new original art for Hasbro's MARVEL
LEGENDS SERIES 12 INCH DAREDEVIL convention exclusive. There will also
be an autograph session with Magic: The Gathering artist Tyler Jacobson
also who created the epic packaging art on Hasbro's MARVEL LEGENDS
SERIES BATTLE FOR ASGARD 5-PACK convention exclusive.
Hasbro will share its latest STAR WARS news from a galaxy far,
far away with fans from 1:00pm-2:00pm on Friday, July 21st, providing
an in-depth look at Hasbro's latest action figure offerings and several
fun surprises including a special product reveal. The Hasbro STAR WARS
team and designers will also host a Q&A with fans in the audience
following the presentation to address the latest product news.
At the Hasbro booth, fans can partake in daily Lightsaber Training, show
off their best Star Wars cosplay at the STAR WARS Costume
Showcase and will also have the chance to get their hands on a poster
giveaway (while supplies last) only available at the Hasbro booth in
collaboration with diorama artist Stephen Hayford.
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World's Most Ethical Companies® by Ethisphere
Institute for the past six years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
STAR WARS and related properties are trademarks and/or copyrights, in
the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. © & TM Lucasfilm Ltd.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of more than 8,000
characters featured in a variety of media over seventy-five years.
Marvel utilizes its character franchises in entertainment, licensing and
publishing. For more information visit marvel.com.
© 2017 MARVEL
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Source: Hasbro, Inc.
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