Hasbro Unveils Its Portfolio of Entertainment Brands and Innovative Must-Have Play Experiences at the 2014 American International Toy Fair
"Hasbro continues to deliver meaningful and lasting connections between
our unparalleled portfolio of multi-platform brands and our consumers
around the world," said
For fans of the MY LITTLE PONY brand, the power of the rainbow will be
brought to life with an array of colorful ponies and playsets. Children
and fans of all ages will enjoy discovering the whimsical world of six
pony friends, watching their adventures unfold in the "My
Little Pony: Friendship is Magic" animated series created
by
This fall, LITTLEST
PET SHOP empowers fans to "Be who they wanna be!" with a new way to
play that offers the freedom to design their own PET SHOP world. Fans
can create their own Downtown City, with customizable style sets and
pets inspired by the Littlest
Pet Shop animated series created by
This year the MONOPOLY brand will continue to provide fans of all ages unique ways to play the iconic game, including the fully customizable MY MONOPOLY game. Players can personalize their own MONOPOLY game in minutes using the MY MONOPOLY app or website and printable stickers to customize property spaces, game tokens and Chance and Community Chest cards with pictures of their favorite people, places and things. The brand will also introduce a redesigned MONOPOLY JUNIOR game to a younger generation with fast-paced game play and kid-friendly property spaces, as well as "junior" versions of their favorite classic tokens.
It's "More Than Meets The Eye" for the TRANSFORMERS franchise, as
The fun doesn't stop with MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY
and TRANSFORMERS as
Highlights from Hasbro's innovative 2014 product showcase at the American International Toy Fair include:
ANGRY BIRDS STELLA: Treehouse Playset Game featuring Stella
Based
on the exciting new App from Rovio, Stella and her fierce flock of
friends are the stars of the show. Now kids can collect, launch, and
dress up Stella and her friends AND teleport them into the app for even
more adventures using the TELEPODS base. Help Stella win back her tree
house by launching the birds at those pesky piggies. When all the
piggies are knocked away, the tree house pops open for the birds move in
and play! The set features Stella, 3 birds, 1
BABY ALIVE MY BABY ALL GONE BABY Doll
The BABY ALIVE MY BABY
ALL GONE BABY doll is ready to feed, play and talk with mommy, offering
the full feeding and caregiving experience. Saying over 30 sounds and
phrases,
Immerse yourself
in the worlds of your favorite Disney Princess characters with the
all-new
DOHVINCI STYLE & STORE VANITY Kit
Keep your room just a
little more organized with a customizable place to store your favorite
things! Use the Styler tool to make this mirror and drawer set uniquely
yours with colorful designs that pop. Once your DOHVINCI design is
complete, assemble your vanity and voila! - a perfect place to
store your jewelry, notes, and other favorites. Includes five-piece
vanity with mirror, add-on flourishes, Styler tool, wavy shaped design
tip, two-sided edging tool, four DECO POP colors, and inspiration guide.
Available at most major toy retailers nationwide and on
HasbroToyShop.com. (Ages 6 years & up/Approx. Retail Price:
FURREAL FRIENDS POM POM, MY BABY PANDA Pet
What's black and
white and cute all over? The FURREAL FRIENDS family welcomes an adorable
new arrival, POM POM,
LET'S IMAGINE ELMO
Bring the learning adventures from the
Elmo the Musical segment on Sesame Street off the screen and into the
family room with the interactive LET'S IMAGINE ELMO plush! This cute
13-inch Elmo pal comes with three different hats that unlock different
imaginary themes and play modes. Place the crown on Elmo's head to play
a game of "Prince Elmo Says," pop on the cowboy hat to learn about
numbers in the "Countin' Cowboy" game, or put on the sea captain hat for
a fun "Sounds of the Sea" game. Kids can also tickle his belly, squeeze
his nose, or bounce him for a fun reaction. (Ages 2 - 4 years/Approx.
Retail Price:
LITTLEST PET SHOP Style Set
Pulled right from the "Littlest
Pet Shop" animated series, the LITTLEST PET SHOP style set is the hub of
all activity for BLYTHE and her pet friends. Fans can create and
decorate this stackable and customizable set with 135 pieces, including
wall panels, accessories, reversible scene backdrop, stickers and Deco
Bits -unique, small accessories that plug into LITTLEST PET SHOP pets
and style sets for a little added glamour. Then fans can style their own
pet shop, with colorful curtains, fabric rug, bookshelf, and other
decorative pieces. Style set comes with three exclusive LITTLEST PET
SHOP pets, including
MARVEL SUPER HERO MASHERS Action Figures Assortment
Mash up
your hero, and then crack up your friends! Hasbro's
MY LITTLE PONY FRIENDSHIP RAINBOW KINGDOM Playset
MY LITTLE PONY EQUESTRIA GIRLS Dolls That Rock
Fans of the
MY LITTLE PONY EQUESTRIA GIRLS characters will love to sing alongside
their favorite characters with the MY LITTLE PONY EQUESTRIA GIRLS Dolls
That Rock collection. Kids can make the PINKIE PIE, TWILIGHT SPARKLE, or
ADAGIO DAZZLE dolls high five and each doll will ‘come to life,' singing
the MY LITTLE PONY EQUESTRIA GIRLS song. Fans can also high five their
dolls and sing along. Each doll comes complete with a variety of
fashionable accessories including a musical instrument. Each doll sold
separately. (Ages 5 years & up/Approx. Retail Price:
MY LITTLE PONY POP Playset
For the first time ever, fans can
create and customize their very own MY LITTLE PONY play space! Simply
pop out the easy-to-assemble pieces to build your own SUGARCUBE CORNER
Sweet Shoppe playset, adding exciting elements like pink doors, magenta
windows, and flower boxes. A chocolate frosted roof and cupcake tower
make this the sweetest shop in PONYVILLE. Fans can decorate the MY
LITTLE PONY POP playset with colorful candy stickers, adding gum drops,
lollipops, and more. Playset includes one MY LITTLE PONY POP PINKIE PIE
pony. (Ages 4 years & up/Approx. Retail Price:
MY MONOPOLY Game
The world's favorite property trading game
is getting personal in 2014! Now you can personalize your own MONOPOLY
game in minutes! With the MY MONOPOLY App or Website, you can easily
create your own personalized MONOPOLY game by customizing property
spaces, game tokens, Chance Cards and Community Chest Cards to include
your favorite people, places and things! Gather your images from
Facebook, Instagram, Shutterfly, Flickr or your personal devices, print
them out on your personalized MY MONOPOLY game stickers, stick them onto
the game pieces and position them as you choose around the MY MONOPOLY
game board and you're ready to play! Bring your favorite and funniest
memories to life as you create your own MY MONOPOLY game experience. The
My MONOPOLY app will be available on both iOS and Android platforms.
(Players: 2-4/Approx. Retail Price:
NERF N-SPORTS BASH BALL
Grip it, whip it, slam it, kick it -
the N-SPORTS BASH BALL is designed to play hard, no matter the game! The
durable, versatile BASH BALL features a unique hollowed NERF foam core
with grippable holes, allowing fans to make perfect passes and kicks
with ease. Innovative design makes the BASH BALL perfect for dodge ball,
handball, volleyball, freestyle soccer, kickball and more! Fans can
choose between two colors, silver or navy. (Ages 5 years & up/Approx.
Retail Price:
NERF N-STRIKE ELITE NERF CAM Blaster
Epic NERF shots live on
way past the initial blast with the N-STRIKE ELITE NERF CAM blaster!
Giving NERF fans the innovation and connectivity they crave, the NERF
CAM blaster allows them to capture and share footage of epic battles and
missions. The first NERF blaster to feature a built-in camera, the NERF
CAM blaster sends N-STRIKE ELITE darts flying up to an impressive 90
feet, records awesome NERF missions and lets NERF fans display them
instantly on the playback screen or download them to share with friends
for major bragging rights. Blaster includes a 4GB memory card which can
hold up to 2,000 photos or 3 hours of video, 1.77" color screen, 12 dart
clip and 12 N-STRIKE ELITE darts. (Ages 8 years & up/Approx. Retail
Price:
NERF REBELLE AGENT Bow
The NERF REBELLE AGENT BOW is perfect
for high-profile missions that require accuracy and skill. Release the
string and watch as the first ever Nerf Rebelle foam arrows soar up to
85 feet across the sky making a whistling sound! For added precision,
the AGENT BOW features an electronic glowing red dot that provides
better aiming accuracy with every shot. The NERF REBELLE AGENT BOW comes
with three secret message foam arrows, a separate decoder, and a
detachable quiver. (Ages 8 years & up/Approx. Retail Price:
NERF REBELLE SUPER SOAKER DOLPHINA Bow
Take aim with the
NERF REBELLE SUPER SOAKER DOLPHINA bow and unleash a soaking stream!
Make your move with strength and style, and show your skill at hitting
the target with a full blast of water! This water blaster features an
iconic bow shape. Simply push the handle forward and pull back to
release a stream of cool water on your unsuspecting opponent! (Ages 6
years & up/Approx. Retail Price:
NERF ZOMBIE STRIKE CROSSFIRE Bow
Protect your human allies
with the ZOMBIE STRIKE CROSSFIRE bow, which brings iconic crossbow
action to the NERF line for the first time in almost twenty years!
Boasting 75 foot ELITE distance, superior accuracy and authentic
pull-back firing action, the CROSSFIRE bow is a great asset in the human
zombie struggle. Crossbow features front-loading firing capability and
comes complete with four NERF ZOMBIE STRIKE darts. (Ages 8 years &
up/Approx. Retail Price:
PLAY-DOH CAKE MOUNTAIN Playset
It's layers of fun at the
CAKE MOUNTAIN playset! With the new CAKE MOUNTAIN playset there are tons
of ways to make amazing cake creations. The fun starts at the top when
you load one of three different cake molds with PLAY-DOH compound, then
‘press and pop' to make your cake! Use the half molds on the playset to
add fun details and PLAY-DOH treats, then pile on the PLAY-DOH PLUS
frosting! Separate the bottom layer to uncover more half-molds and fun
ways to play - it's two play sets in one. You can even decorate the
outside of the cake, adding colorful plastic candles or turn them into
PLAY-DOH lollipops! Set includes an extruder, six candles, a knife, a
fork, two plates, three 2 ounce cans of PLAY-DOH compound and two 2
ounce cans of PLAY-DOH PLUS compound. (Ages 3 years & up/Approx. Retail
Price:
SIMON SWIPE Game
This bold new game is a modern take on the
classic recall challenger SIMON game. With hypnotic colors, flashing
lights, cool sounds, and gameplay based on a smooth swipe action, the
SIMON SWIPE game starts easy and then speeds up with patterns you'll
have to move quickly to repeat. Tap or swipe, but don't get it wrong!
For one player or a party of friends. Four games, 16 levels of frantic
fun! (Ages: 8 & up/Players: 1 or more/Approx. Retail Price:
TRANSFORMERS BATTLE MASTERS 2 PACK
Who will win -
TRANSFORMERS RESCUE BOTS OPTIMUS PRIMAL Figure
About
Press:
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