Hasbro announces First Ever MONOPOLY “CheatBot” Inviting Fans to
Report Rule Breakers via Facebook Messenger
PAWTUCKET, R.I.--(BUSINESS WIRE)--Jan. 16, 2018--
The MONOPOLY game has long sparked family feuds and arguments across the
globe – and with good reason.
In a recent study of approximately 2,000 people, nearly 50 percent of
respondents reported some form of cheating during MONOPOLY gameplay,
including stealing money from the bank, moving a token across multiple
spaces, making up fake rules, and more. Today, Hasbro, Inc. (NASDAQ:
HAS) is launching a new way to solve the game’s cheating and
questionable behavior once and for all with the introduction of MONOPOLY
CheatBot, a unique adaptation of Facebook Messenger.
The new MONOPOLY CheatBot, available January 16 through February 16,
will help settle game disputes and crack down on rule breaking with the
help of MR. MONOPOLY himself, who will dole out personalized
consequences in real-time, such as going directly to MONOPOLY jail or
paying a $200 fine in MONOPOLY Money.
“The cheating has gone on too long! With nearly one out of every two
MONOPOLY players bending – or breaking – the rules, we knew it was time
to put an end to the cheating, and what better way to reach our fans
than by leveraging the innovative Facebook Messenger technology,” said
Jonathan Berkowitz, senior vice president of marketing for Hasbro
Gaming. “With MONOPOLY CheatBot, we’re empowering fans to ‘report’ their
family and friends for corrupt and questionable game play – with
customized consequences to hopefully end MONOPOLY feuds for good.”
Starting today, fans can visit Facebook.com/Monopoly
to report their friends and family to MR. MONOPOLY using MONOPOLY
CheatBot. Fans can also join the conversation using #MonopolyCheater.
MONOPOLY is the world’s favorite family game brand and is enjoyed by
more than 1 billion players in 114 countries across the globe. Fans can
engage with the MONOPOLY brand across many platforms and formats
including live events, fashion licensing, digital gaming, casino
gambling, and more. Stay updated on the latest MONOPOLY brand news at Monopoly.com,
on Twitter and @Hasbro
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. Through Hasbro Studios and its film labels, Allspark Pictures
and Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their
families through corporate social responsibility and philanthropy.
Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past six
years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
View source version on businesswire.com: http://www.businesswire.com/news/home/20180116006639/en/
Source: Hasbro, Inc.
Erin Pearce, 401-727-5086