Hasbro's MY LITTLE PONY Franchise Invites Fans around the Globe to Celebrate the Magic of Friendship
The Global Brand Commemorates International Day of Friendship on
Celebration Also Includes Release of Product Line Inspired by Characters & Adventures from Upcoming Lionsgate Release of MY LITTLE PONY: THE MOVIE
In collaboration with digital media company SoulPancake, Hasbro released a video online today titled ‘Friendship Across the Globe,' which highlights people of diverse ages and backgrounds around the world retelling the moments they realized they'd made a friend for life and what makes their friend so special to them. In the video, viewers are invited to explore how friendship is something unique that we each experience through our own distinct lenses. The video can be viewed on SoulPancake's YouTube page, found here: https://www.youtube.com/watch?v=8ZqBtPGdBho&feature=youtu.be
In addition to the SoulPancake collaboration, Hasbro is thrilled to be presenting its first brand anthem for MY LITTLE PONY, created in collaboration with Grey New York titled, ‘Through the Eyes of a Friend,' a unique social experiment that invited parents to hear how their child was doing in school; and surprised them with a report card from their child's best friend. In this piece, parents are captivated by the true and honest perspective that these children have about their friends, and how important they are to one another. The video can be viewed on the MY LITTLE PONY YouTube page, found here: https://www.youtube.com/watch?v=0S_cBtb57cc
"Friendship transcends age, gender, geography and background," said
Launching on
Making the most of International Day of Friendship, the MY LITTLE PONY
brand is also hosting friendship day events around the world in 12
different markets including
Giving fans even more reasons to celebrate the International Day of
Friendship, Hasbro will release its new line MY LITTLE PONY toys that
day. Inspired by characters and adventures from Lionsgate's upcoming MY
LITTLE PONY: THE MOVIE, the new line of toys and figures features the
beloved Mane Six as well as new characters. In MY LITTLE PONY: THE
MOVIE, a new dark force threatens Ponyville, and the Mane Six - Twilight
Sparkle, Applejack,
For more information on the International Day of Friendship celebration with MY LITTLE PONY, please visit www.mylittlepony.com.
About Hasbro:
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by
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Hasbro
sarah.selbach@hasbro.com
or
Rogers
& Cowan for Hasbro
AWhite@rogersandcowan.com
Source: Hasbro
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