Newsroom Article Archive
Hasbro Celebrates International Day of Play 2026 with Global Experiences That Invite Everyone to Play
Expanding access to play through more than 4,000 events celebrating Dungeons & Dragons and MAGIC: THE GATHERING at participating Wizards Play Network retail stores Pawtucket, R.I. – June 9, 2026 – Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, is celebrating the third annual
ARCHETYPE DEBUTS NEW GAMEPLAY FOR SCI-FI ACTION RPG ‘EXODUS’ SHOWCASING COMBAT, COMPANIONS, AND CHOICES
AUSTIN, TX – June 6, 2026 – Archetype Entertainment, a Hasbro studio, has officially released an extended look at all-new gameplay for their sci-fi Action RPG, EXODUS, releasing Early 2027. Narrated by Game Director Chris King, the newly unveiled footage gives players their most comprehensive look
Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences
Announces Strategic Partnership with ElevenLabs and Introduces Behavioral Licensing, a New Model for Licensing AI Characters LOS ANGELES, CA. – June 3, 2026 – Hasbro, a leading games, IP, and toy company, today launched Sixth Wall, a new AI studio dedicated to bringing iconic characters into the AI
Hasbro and Wizards of the Coast Celebrate Pride Month Through Play, Community, and Partnership
June 1 2026 -- At Hasbro and Wizards of the Coast, we believe the best adventures are built by diverse, collaborative teams: where everyone feels welcome, every role matters, and different perspectives make the magic stronger. Our commitment to inclusion is something we champion year-round.
Hasbro & Animaj’s LUMEE Expands Portfolio with Disney Advertising Agreement
LUMEE, a joint venture by Hasbro Entertainment and Animaj, is proud to have reached a new agreement with Disney Advertising to represent a selection of family-focused advertising inventory across several Disney YouTube channels, positioning LUMEE as a trusted, centralized access point for
Hasbro Reports First Quarter 2026 Financial Results
MAGIC: THE GATHERING Drives Growth in Revenue, Operating Profit and Net Earnings Reiterates 2026 Guidance and Declares Dividend PAWTUCKET, R.I. --(BUSINESS WIRE)--May 20, 2026-- Hasbro, Inc. (NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the first quarter
Comic Relief and Dungeons & Dragons launch ultimate Kynren adventure
Exclusive prize quest, worthy of even the bravest adventurers, will raise vital funds for Comic Relief For more information and assets click here » May 18 2026 -- Comic Relief and Dungeons & Dragons have today launched an enchanting prize draw, offering fans the chance to win an unforgettable
Hasbro Showcases Franchise First, Global Licensing Leadership at Las Vegas Licensing Expo 2026
Inspiring a lifetime of play through compelling consumer products and experiences across TRANSFORMERS, PEPPA PIG, MY LITTLE PONY, POWER RANGERS, MAGIC: THE GATHERING, Dungeons & Dragons, and more Hasbro returns to the show floor at Las Vegas Licensing Expo (May 19–21, 2026) to spotlight the
Gina Goetter on Secrets of Rockstar CFOs podcast.
Hasbro’s CFO/COO discusses Hasbro’s evolution from a traditional toy company to a global digital IP powerhouse. Gina pulls back the curtain on Hasbro’s Playing to Win strategy, revealing how Hasbro—the world’s fifth-largest IP licensor—is strategically allocating capital to fuel future growth in
Inside the growth of Magic: The Gathering.
Variety’s Strictly Business podcast goes inside MagicCon: Las Vegas to explore the evolution (and explosion) of Hasbro’s Magic: The Gathering. From the legacy of the Pro Tour to the art of creating unforgettable fan experiences, hear from team members like Brandon Owen, William Jensen, Greg
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