NEW Launching in summer 2021 the growing world of Baby Alive comes to life like never-before with our first ever 3D-animated entertainment series on YouTube. Created in partnership with eOne, the series follows Charlie, a 7-year-old girl who loves using her imagination to care for her Baby Alive dolls. In each episode Charlie embarks on new adventures in caring for her babies …and when life gets a little messy she calls on her magical friends, the Glo Pixies, who are there to help in a pinch! Get ready to tag along for the fun in Charlie’s playroom this year.

There will be a total of 20 5-minute episodes launching weekly in 2021, in 5 languages – English, Spanish, Portuguese, French & Turkish.

The new series brings the Baby Alive world to animation for the first time! Look for these dolls, inspired by new characters featured in the show on-shelf this fall:

Baby Alive Lulu Achoo, a doll that sneezes and covers her nose like a real baby! Kids can use her Doctor Station to give her a check-up or help make her feel better. Lulu has over 50 responses, including lights sounds and movements, and 8 accessories!

Glo Pixies, a brand-new segment that combines fantastical storytelling and nurturing play together for the first time ever in Baby Alive! Glo Pixies are interactive dolls; the more you care for them, the more they will glow! They feature 20 fun sounds and 7 accessories.

Glo Pixies Minis glow in the dark and include a surprise friend that kids can unbox! 5 Glo Pixies and 6 Glo Pixies Minis characters will be available at select retailers this fall. (this count includes exclusives, for mainline it is 3 Glo Pixies and 4 Glo Pixies Minis)