LAS VEGAS--(BUSINESS WIRE)--
Please replace the release dated June 19, 2013 with the following
corrected version due to multiple revisions.
The corrected release reads:
HASBRO BUILDS ON MY LITTLE PONY BRAND GROWTH CATERING TO FANS
Inc. (NASDAQ: HAS) today announced that its global licensing program
supporting the popular MY LITTLE PONY brand will touch every major
category immersing girls in entertaining, inventive, stylish, and fun MY
LITTLE PONY lifestyle experiences. Inspired by the widely appealing, My
Little Pony: Friendship is Magic animated television series,
licensed merchandise from publishing to digital gaming, plush, and
fashion & beauty is set to arrive at retail throughout 2013.
"The MY LITTLE PONY brand is experiencing explosive growth paving the
way for highly thoughtful licensing programs that further extend the
brand engagement in new and meaningful ways for millions of young girls
around the globe," said Simon Waters, Senior Vice President of Global
Brand Licensing and Publishing at Hasbro.
The My Little Pony: Friendship is Magic animated television
series, created by Hasbro Studios, has become the catalyst for the broad
expansion of licensed goods worldwide. The series can be seen on HUB
Network in the U.S., as well as on broadcast networks, DVD and digital
platforms in over 180 territories globally. My Little Pony:
Friendship is Magic continues to fuel widespread momentum across all
My Little Pony Equestria Girls, a new full-length feature introducing a
whole new dimension into the world of MY LITTLE PONY, launched this past
weekend at The Los Angeles Film Festival. Hasbro Studios has teamed up
with Screenvision to bring this feature to theaters across the US and
Canada and Shout! Factory plans to release it on DVD later this summer.
When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues
the thief into an alternate world where she transforms into a teenage
girl who must survive her biggest challenge yet…high school. With help
from her new friends who remind her of Ponyville's APPLEJACK, RARITY,
RAINBOW DASH, PINKIE PIE and FLUTTERSHY, she embarks upon a quest to
find the crown and change the destiny of these two parallel worlds. Key
licensing offerings will include publishing from IDW and Little Brown
Books for Young Readers as well as accessories from Fashion Angels.
From flipping the pages of the My Little Pony: The Elements of
Harmony: Friendship is Magic: The Official Guidebook hardcover
guide book from Little Brown Books for Young Readers to swiping the
screens of iOS and Android devices to hanging out and interacting with
TWILIGHT SPARKLE and friends playing the MY LITTLE PONY game app by
Gameloft, Hasbro continues to enlist licensees that deliver an unmatched
level of creativity and imagination to the magical MY LITTLE PONY world.
On the publishing front, the company has reached preliminary agreements
in principal for a series of new deals with European publishers
including Orchard Books, Panini, Planeta Comics, Edizioni BD and Sogur
to bring MY LITTLE PONY tales to fans spanning the U.K, Italy, Germany
and Nordic countries. Additionally, long-standing publishing agreements
with Little Brown Books for Young Readers, Bendon and IDW will continue
to produce new titles across all formats worldwide.
The MY LITTLE PONY brand will also anchor Hasbro's expansion in the
plush toy sector in 2013 with a number of licensees that are primed to
launch lines to mass and specialty retail in North America, Europe and
LATAM. In addition, the experiential retailer, Build-A-Bear Workshop®
launched its PINKIE PIE and RAINBOW DASH plush line with great success.
The mall-based retailer is looking forward to introducing TWILIGHT
SPARKLE later this summer.
This year will see a rise in MY LITTLE PONY brand offerings within the
fashion & beauty categories from fashion tees to sleepwear to hair
accessories and jewelry. Licensees like FAB, Jerry Leigh, Truffle
Shuffle, Knitmania, Somerbond, Freegun and Rudolph Stein will bring
products to retail throughout the year all around the globe. An expanded
apparel line targeting both girls and women will also roll out at H&M
throughout the year.
As further testament to the strength of the brand, MY LITTLE PONY
continues to gain strength in key categories like oral from Church &
Dwight, currently the #2 Toddler Toothpaste brand, party goods from
American Greetings and Amscan and bedding from licensees like Franco
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 170
markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2013 Hasbro, Inc. All Rights Reserved
Editors' Notes: *pending the execution of a binding
Pat Jarret, 401-727-5896
Shelly Eckenroth, 717-852-7060
Mary Leddy, 508-872-3369
Source: Hasbro, Inc.
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