Iconic Brand to Celebrate Enduring Pop Culture Legacy, New Action
Figures and More
PAWTUCKET, R.I.--(BUSINESS WIRE)--
The G.I.
JOE Convention also known as ‘GIJoeCon', hosted by the G.I. JOE
Collectors' Club and Hasbro,
Inc. (NASDAQ: HAS), returns to New Orleans for its 19th
annual celebration taking place at the Hilton New Orleans Riverside
Hotel. Not only did the city play host to a memorable GIJoeCon in 2006,
but it was also the site of much of the filming of G.I.
JOE: RETALIATION, the upcoming movie scheduled to hit theaters
on March 29th, 2013 in 3D and stars Dwayne Johnson, Channing Tatum,
Bruce Willis, Adrianne Palicki and more.
The festivities kick off on June 29th with a preview day for
registered fans. The convention opens to the public on June 30th
and July 1st. Attendees will get the opportunity to interact
with G.I. JOE artists, creators, industry guests, and members of the
Hasbro G.I. JOE brand and design teams, all paying tribute to the nearly
50-year history of the iconic brand that introduced the world's first
action figure.
This year's convention will celebrate the iconic G.I. JOE brand in all
of its incarnations, from the very first action figure to the many
animated series and comic books, to the upcoming blockbuster film. Fans
will also be given a sneak peek at upcoming G.I. JOE action figures by
Hasbro. Additionally, attendees will have the chance to take a picture
as their own G.I. JOE character in front of a giant action figure
package!
In 2012 Hasbro also welcomes the launch of G.I.
JOE: SPECIAL OPS from Syfy Games, the first ever online game
based on the iconic G.I. JOE brand. In the arena-based combat game,
players can join either the G.I JOE team or the villainous COBRA
organization, accessing a huge catalogue of iconic heroes and villains
along with spectacular weapons and vehicles. G.I. JOE: SPECIAL OPS
will launch this summer on Facebook and SyfyGames.com, among other
platforms worldwide.
"This is going to be a great year with a great location for GIJoeCon,"
said Derryl DePriest, vice president of the G.I. JOE brand at Hasbro.
"We're very privileged to be in the city where G.I. JOE: RETALIATION was
filmed. The convention will have something fun for G.I. JOE enthusiasts
of any age, whether they've been a fan for 50 years, grew up with the
animated series in the 80's or just received their first action figure."
The convention will be held at the Hilton New Orleans Riverside Hotel,
located at 2 Poydras Street in New Orleans, Louisiana. General admission
tickets are available at the door, $15 for adults and $10 for children
ages 5-12 (free child's admission with a paid adult). As always,
admission is free for those 4 years old and under.
General Admission tickets provide access to the showroom on Saturday,
June 30th from 10 a.m. to 5 p.m., or on Sunday, July 1st
from 9:30 a.m. to 3:30 p.m. Additional details and pre-registration
information can be found at GIJoeCon.com, or by calling (817) 448-9863.
Hasbro inaugurated the G.I. JOE Collectors' Convention in 1994 to bring
collectors, fans and the G.I. JOE team together to share in the history
of the brand. The annual event attracts thousands of people for G.I.
JOE-related presentations and activities, along with buying, selling and
trading rare and vintage G.I. JOE action figures.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
HAS-B
Hunter Public Relations
Justin Aclin, 212-679-6600, x273
jaclin@hunterpr.com
or
Hasbro,
Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
Source: Hasbro, Inc.
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