MY LITTLE PONY BRANDED PEZ Line to Debut at Brand Licensing Europe
OLYMPIA, London--(BUSINESS WIRE)--
Two classic brands collaborate to create the sweet taste of success. Hasbro,
Inc. has signed a global licensing agreement with PEZ International
to develop a MY LITTLE PONY-branded line of PEZ dispensers, PEZ dextrose
fizzy candy, and fizzy rolls. Consumers will be able to unwrap the
treats beginning in early 2015 in Germany, France and Austria followed
by additional markets worldwide. The new dispensers and candy will be on
display at Hasbro Booth #D020 at Brand Licensing Europe in Olympia,
London on October 7-9.
A MY LITTLE PONY-branded line of PEZ dispensers will be unveiled at Brand Licensing Europe in Olympia, London (Oct. 7 - 9). Under a licensing agreement between Hasbro, Inc. and PEZ International, the dispensers will start to roll out worldwide in early 2015.
(Photo: Business Wire)
The MY LITTLE PONY line of three PEZ dispensers will be based on PINKIE
PIE, TWILIGHT SPARKLE and RAINBOW DASH and the assorted fruit candy
range will include lemon, strawberry, orange and cherry flavors.
"This is a colorful pairing of two brands with strong pop culture
followings," said James Walker, Hasbro Vice President of Brand
Licensing, Europe. "The MY LITTLE PONY property has grown to represent
more than $650 million at retail supported by a global fanbase that is
deeply drawn to the brand's character-based stories of friendship and
magic. PEZ represents an equally avid worldwide consumer base that
craves continuous dispenser and candy innovation. We envision the MY
LITTLE PONY PEZ line to be a big hit among consumers of all ages."
"We are very excited to have the MY LITTLE PONY branded PEZ dispensers
in our product range for 2015. The property is a classic, and growing.
As PEZ always tries hard to meet the expectations of its young fans and
consumers, the MY LITTLE PONY range is the perfect match", says Gabriele
Hofinger, Head of Marketing and Licensing at PEZ.
The MY LITTLE PONY branded PEZ dispensers and candy will be available at
popular retail outlets worldwide.
About Pez
The PEZ Group is a globally operating enterprise. In addition to
Europe and the USA, the brand's key markets are Japan and Australia. PEZ
products are available in over 80 countries. The company manufactures
around 60 million dispensers and 4.6 billion candies every year and has
750 employees worldwide. Besides classic PEZ candies and dispensers, the
PEZ range has featured a new product success since 2011: PEZ soft. The
tasty fruit gums and action dispenser - the first fruit gum dispenser
ever - are highly popular and help continue the brand's decades of
success. With PEZ Peppermint sugarfree candies, PEZ is once again
targeting adults: the retro products conjure up memories of days gone by
and are a stylish accessory. The product portfolio also includes various
gift packs containing dispensers and candies, seasonal products (Easter,
Christmas, Halloween, etc.), and licensed and unlicensed dextrose and
fizzy candies. Please visit www.pez.at
for more information.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios is responsible for entertainment brand-driven storytelling
around Hasbro brands across television, film, commercial productions and
short-form. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com
and follow us on Twitter (@HasbroNews).
HAS-LIC
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141007005230/en/
Media Contacts:
Hasbro
Pat
Jarret, 401-727-5896
pat.jarret@hasbro.com
or
Foghorn
PR
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Foghorn
PR
Mary Leddy, 508-872-3369
mleddy@foghornpr.com
Source: Hasbro
News Provided by Acquire Media
