Hasbro Continues Its Sustainability Journey and Enlists TerraCycle to
Offer Recycling in Support of the Circular Economy
PAWTUCKET, R.I.--(BUSINESS WIRE)--Apr. 16, 2018--
Hasbro,
Inc. (NASDAQ: HAS) announced today that it is launching a new,
industry-leading, toy and game recycling pilot program with TerraCycle,
a global leader in product recycling. During the pilot program,
consumers can collect and send their well-loved Hasbro toys and games to
TerraCycle, who will recycle them into materials that can be used in the
construction of play spaces, flower pots, park benches, and other
innovative uses. In 2018, Hasbro is piloting the program in the
contiguous U.S.
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Keep your memories, recycle your toys & games. (Graphic: Business Wire)
“We’re excited to launch the Hasbro Toy Recycling pilot program because
it aligns so well with our purpose to make the world a better place for
children and their families,” said John Frascotti, president, Hasbro,
Inc. “As a company, we know consumers share our commitment to taking
care of our planet for future generations, and we see this as an
exciting step in our sustainability journey.”
In honor of Earth Day, consumers in the contiguous U.S. can visit www.hasbrotoyrecycling.com
to sign up for the free recycling pilot program starting on April 16,
2018. Once participants sign up, they can collect and box up their toys
and games, print out a free shipping label and send their box to
TerraCycle, who will sort and recycle the products. The pilot program is
open to all Hasbro toys and games, including face-to-face games, plastic
and electronic toys, action figures, dolls, plush, and more.
“Hasbro’s toy recycling program is the first brand-sponsored national
recycling program in the industry, and we are proud to partner with the
passionate team at Hasbro to offer consumers a simple, sustainable
solution for recycling their well-loved toys and games,” said Tom Szaky,
CEO, TerraCycle. “Our expertise in product recycling is a great fit for
a company like Hasbro that is committed to reducing the environmental
impact of their products throughout its lifecycle, including end of
life.”
Building Upon Hasbro’s Sustainability Legacy
This program
builds upon Hasbro’s longstanding commitment to environmental
sustainability. Through Hasbro’s Sustainability Center of Excellence,
the Company strives to reduce its carbon footprint and continuously
improve its environmental performance across every aspect of its
business. Hasbro focuses its environmental efforts in three key areas:
reducing the environmental impacts of products and packaging, partnering
with vendors to source and distribute Hasbro products in an
environmentally conscious way, and minimizing the environmental
footprint of operations.
For example, earlier this year, Hasbro announced that it will begin
using plant-based bio-polyethylene terephthalate (PET) for blister packs
and plastic windows in its product packaging starting in 2019. This step
is one of many advancements the Company has made to enhance the
sustainability of its packaging over the past decade. Additional actions
include eliminating wire ties in 2010, replacing polyvinyl chloride
(PVC) with PET in 2013, and achieving 90 percent recycled or
sustainably-sourced paper for packaging and in-box content in 2015. In
2017, Hasbro adopted How2Recycle® labeling on packaging for
U.S. and Canada, which helps to provide clear on-package recycling
guidance to consumers.
Hasbro uses 100 percent renewable energy and is carbon neutral across
its U.S. operations, and has achieved 99 percent across all global
operations. In addition, the Company is pursuing a set of ambitious
environmental goals for 2025 across its owned/operated facilities (based
on a 2015 baseline year), including:
-
Reduce waste to landfill by 50 percent;
-
Reduce water consumption by 15 percent;
-
Reduce energy consumption by 20 percent; and
-
Reduce greenhouse gas (GHG) emissions by 20 percent.
Hasbro ranked No. 3 on Newsweek’s 2017 Green Rankings, which
assesses the 500 largest publicly-traded companies in the United States
on overall environmental performance. The Company was ranked No. 1 on
the 100 Best Corporate Citizens list for 2017 by CR Magazine and
has been named to the 2018 World's Most Ethical Company® by Ethisphere
Institute, a global leader in defining and advancing the standards
of ethical business practices, and a distinction the company has earned
for seven consecutive years.
To learn more about Hasbro's CSR and sustainability efforts, visit www.hasbro.com/csr
and read our CSR Report, Playing
with Purpose.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY
ALIVE and MAGIC: THE GATHERING, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to making
the world a better place for children and their families through
corporate social responsibility and philanthropy. Hasbro ranked No. 1 on
the 2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past seven years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
© 2018 Hasbro, Inc. All Rights Reserved.
HAS-C
HAS-CSR
View source version on businesswire.com: https://www.businesswire.com/news/home/20180416005784/en/
Source: Hasbro, Inc.
Hasbro, Inc.
Katy Hendrickson, 401-727-5603
Katy.Hendrickson@Hasbro.com
