Special Edition Figures, Panels for its Global Entertainment
Brands and 2012 Product Reveals Lead the Company's First Large Scale
Presence at the Pop-Culture Fan Experience
PAWTUCKET, R.I.--(BUSINESS WIRE)--
For the first time, fans will be able to experience a wide variety of
favorite pop-culture brands from Hasbro,
Inc. (NASDAQ: HAS) at New York Comic Con. The Company previously
announced its upcoming presence at the convention taking place at the
Javits Convention Center in New York City from October 13-16 as well as
its title sponsorship of New York Comic Con's "NYCC Kids!" experience.
Since then fans have been looking forward to details about its TRANSFORMERS,
G.I.
JOE, JEM
AND THE HOLOGRAMS and KRE-O
brands and BEYBLADE,
MARVEL
and STAR
WARS lines at the convention. The following highlights details of
each brand, panels and HasbroToyShop.com
special edition figures available to New York Comic Con attendees.
To celebrate New York Comic Con the TRANSFORMERS PRIME BUMBLEBEE AND ARCEE Special Edition set from Hasbro features unique Big Apple versions of characters from the animated series. The set includes a BUMBLEBEE figure with a classic New York City taxi cab deco, an ARCEE figure featuring an exclusive pink deco, and human figures of RAF ESQUIVEL and JACK DARBY in New York themed t-shirts with AUTOBOT shield logos. The figures come in a special edition packaging featuring the iconic New York City skyline with an AUTOBOT twist. (Photo: Business Wire)
BEYBLADE
Hasbro will have a collection of its new BEYBLADE tops on display in its
booth at New York Comic Con and will host the National BEYBLADE
Championship at NYCC Kids! Semi-finalists from around the country will
battle in head-to-head competition to be crowned the BEYBLADE U.S.
Champion. The BEYBLADE National Championship winner will be awarded
travel to compete in the BEYBLADE World Championship, in Toronto, Canada
in March 2012. Fans are encouraged to attend NYCC Kids! to watch the
finals live on Sunday, October 16. A worldwide phenomenon, the BEYBLADE
line from Hasbro is a battling tops game with a focus on strategy and
high-performance competition. Based on the popular BEYBLADE: Metal
Masters animated series currently airing on Cartoon Network in the
United States, kids collect, customize and compete head-to-head to be
the last BEYBLADE top spinning.
G.I. JOE
At New York Comic Con Hasbro will reveal the highly anticipated G.I. JOE
7-pack battle sets available as a Big Bad Toy Store exclusive later in
2011 for the first time at the opening of the convention. The brand that
launched "the first action figure" in the mid 1960's continues to
introduce highly detailed figures and vehicles as well as comics, movies
and television shows that have been embraced by millions of fans across
the globe. Hasbro will also have on display in its booth a wide array of
the current 2011 G.I. JOE toy line. The epic saga of G.I. JOE vs. COBRA
is captured in great detail in the line's 3.75-inch action figures
featuring well known characters including DUKE, SCARLETT, COBRA
COMMANDER and two of the most famous ninjas of all time, SNAKE EYES and
STORM SHADOW. The brand is also looking forward to the theatrical
release of the second major motion picture based on the brand hitting
theaters in June, 2012 from Paramount Pictures.
JEM AND THE HOLOGRAMS
A ‘truly outrageous' icon of the 80's, Hasbro's JEM AND THE HOLOGRAMS
property retains a significant following to this day and JEM AND THE
HOLOGRAMS fans have been buzzing about the brand's presence at New York
Comic Con. As a branded entertainment company, Hasbro delivers its
properties to fans in a variety of formats including the airing of the
classic JEM AND THE HOLOGRAMS series on The
Hub television network. As a result, new fans and nostalgic fans
have been tuning in to watch the classic pink-haired rocker, her band
and their arch-rivals, THE MISFITS. Hasbro's JEM AND THE HOLOGRAMS
presence at Comic Con will pay tribute to this iconic animated series
with product such as the October 11th release of all three seasons on
DVD for the first time, as well as items from the classic JEM AND THE
HOLOGRAMS line of soon-to -be-released licensed goods. The classic JEM
AND THE HOLOGRAMS series currently airs Monday-Friday at 7:30am and
2:00pm EST on The Hub.
KRE-O
New York Comic Con attendees will want to keep an eye out for KRE-O
statues, roaming OPTIMUS PRIME and BUMBLEBEE KREON costume characters
and special edition OPTIMUS PRIME KREON figures featuring "MATRIX OF
LEADERSHIP" deco not available in stores. These promotional KREON
figures will be distributed to convention attendees at the Hasbro booth
(while supplies last). The recently launched KRE-O line of construction
sets from Hasbro brings action and adventure to the construction toy
category. At retail and on display in the Hasbro booth, the KRE-O brand
offers twelve building sets featuring popular TRANSFORMERS characters.
MARVEL
Hasbro will celebrate New York City's most famous Super Hero, SPIDER-MAN
and more iconic MARVEL characters in its booth at New York Comic Con.
With the 2011 Marvel films THOR and CAPTAIN AMERICA: THE FIRST AVENGER
and the highly anticipated MARVEL's THE AVENGERS as well as Columbia
Pictures' THE AMAZING SPIDER-MAN films in 2012, Marvel fans have a lot
to be excited about. Hasbro, home to the Marvel master toy license,
delivers outstanding toys like the CAPTAIN
AMERICA DISC LAUNCHING SHIELD and THOR
LIGHTNING HAMMER that immerse fans in the character experience as
well as its fan favorite MARVEL UNIVERSE line which dives deep into the
pages of MARVEL COMICS to deliver 3.75-inch action figures of a wide
variety of MARVEL Super Heroes to collectors. In addition to having
these and more MARVEL toys on display, including action figures from the
upcoming 2012 line (and the highly anticipated return of the 6" Legends
figures), and never before seen figures following the Hasbro MARVEL
panel, Hasbro will have a ‘larger than life' AVENGERS blister card for
attendees to step in to and ‘become' an action figure for a
one-of-a-kind photo op. Fans will also find a New York You City street
scene in the Hasbro booth featuring a life-size SPIDER-MAN statue
adorned in a replica of the web-slinger's new costume from the upcoming
2012 movie.
STAR WARS
At New York Comic Con Hasbro continues to bring the excitement of the STAR
WARS blockbuster movies and the highly-rated STAR WARS: THE CLONE
WARS animated series to life with displays of its innovative new
role-play items like the STAR
WARS ULTIMATE FX LIGHTSABER, highly detailed action figures from the
entire STAR WARS saga, and vehicles like the new STAR
WARS: THE CLONE WARS REPUBLIC ATTACK SHUTTLE. Hasbro will also
have never before seen toys from its STAR WARS line on display in the
booth following the Hasbro STAR WARS toy line panel. Visitors to the
Hasbro booth will also have the opportunity to ‘become' an action figure
by stepping inside a ‘larger than life' STAR WARS action figure blister
card for a photo-op and see a life-like statue of the menacing DARTH
MAUL character from EPISODE I. For more than 30 years Hasbro has been
the worldwide — and galactic — leader in bringing the action, epic
battles and characters of "a galaxy far, far away" into homes and
backyards around the world. Fans can celebrate the recent release of STAR
WARS: THE COMPLETE SAGA to Blu-ray disc and the upcoming release of STAR
WARS: EPISODE I in 3D by checking out the Hasbro booth where THE
FORCE is strong.
TRANSFORMERS
Fans will be greeted to the Hasbro booth at New York Comic Con by a 20'
tall OPTIMUS PRIME statue featured in the style of the TRANSFORMERS
PRIME animated series. New, never before seen action figures
from the TRANSFORMERS: DARK OF THE MOON toy line and upcoming 2012
TRANSFORMERS PRIME toy line will be on display at the Hasbro booth
following the TRANSFORMERS brand panel. In addition to TRANSFORMERS
action figures and toys including the MECHTECH
ULTIMATE OPTIMUS PRIME figure and CYBERVERSE
AUTOBOT ARK space craft, Hasbro will have licensed items from its
TRANSFORMERS CREW SERIES of licensed apparel and other goods on display.
With the recent blockbuster TRANSFORMERS:
DARK OF THE MOON movie from Paramount Pictures and the TRANSFORMERS
PRIME animated series from Hasbro Studios currently airing on The
Hub television network, the iconic TRANSFORMERS brand from Hasbro
continues to captivate fans across the globe. New episodes of TRANSFORMERS
PRIME air Saturdays at 8:30pm EST on The Hub. Fans can also now keep
up with the TRANSFORMERS brand on Facebook at www.Facbook.com/Transformers.
PANELS & SPECIAL EVENTS
Giving fans a peek behind the curtain and an inside look into what's
coming in the future for many of its entertainment brands, Hasbro's
lineup of panels and special events at New York Comic Con 2011 follows:
-
Hasbro STAR WARS Action Figure Panel; Friday, October 14;
5:00pm-6:00pm; Room 1A23
-
Jagex & Hasbro TRANSFORMERS
UNIVERSE Browser Based MMO Panel; Friday, October 14;
7:45pm-8:45pm; Room 1A24
-
Hasbro TRANSFORMERS brand panel; Saturday, October 15; 12:15pm-1:15pm;
Room 1A24
-
Hasbro MARVEL Action Figure Panel; Saturday, October 15;
7:30pm-8:30pm; Room 1A03
-
Hasbro Studios TRANSFORMERS PRIME Panel; Sunday, October
16; 11:00am-12:00pm; Room 1A24
-
BEYBLADE METAL FUSION National Championship Finals; Sunday, October
15; NYCC Kids!
-
Hasbro Studios and The Hub television network present Transformers
Prime and My
Little Pony Friendship is Magic episode screenings and Hasbro
presents KRE-O stop motion screenings; Sunday, October 16;
3:00pm-4:15pm; NYCC Kids! Stage
SPECIAL EDITION COLLECTIBLES
Hasbro's presence at New York Comic Con will also feature HasbroToyShop.com
special edition collectibles available at the Hasbro booth. The complete
list of 2011 special edition New York Comic Con items follow:
CUPONK: TRANSFORMERS Special Edition Set
(Ages 9 & up; Approx. Retail Price: $22.00; Available through
HasbroToyShop.com & Booth #302 at New York Comic Con)
Can you pull off a trick shot that's MORE THAN MEETS THE EYE? CUPONK,
Hasbro's hot trick shot game that's all about showing your style and
pulling off cool shots, blasts into New York Comic Con with a special
edition set featuring Hasbro's iconic TRANSFORMERS brand! The CUPONK:
TRANSFORMERS SPECIAL EDITION set includes two stylized electronic cups
and six balls, each featuring special edition AUTOBOT or DECEPTICON
artwork and iconic character artwork including OPTIMUS PRIME and
MEGATRON! To learn more about CUPONK, visit www.CUPONK.com.
MARVEL MINI MUGGS SPIDER-MAN MAXIMUM CARNAGE Special Edition
Collector's Pack
(Ages 3 & up; Approx. Retail Price: $33.00 each; Available through
HasbroToyShop.com & Booth #302 at New York Comic Con)
One of Manhattan's most iconic and legendary Super Heroes is getting a
special MARVEL MINI MUGGS treatment just for New York Comic Con. The
classic SPIDER-MAN storyline "MAXIMUM CARNAGE" gets re-imagined as
ultra-hip vinyl MINI MUGGS. The MARVEL MINI MUGGS SPIDER-MAN MAXIMUM
CARNAGE Special Edition Collector's Pack includes SPIDER-MAN, CARNAGE,
DEMOGOBLIN, J. JONAH JAMESON and VENOM (with an alternate EDDIE BROCK
face on the back of his head!). These figures are made from "100%
recycled awesome" and, in celebration of Hasbro's first attendance at
New York Comic Con, are presented in special edition skyscraper
packaging!
MARVEL UNIVERSE COMPOUND HULK Special Edition Figure
(Ages 4 & up; Approx. Retail Price $11.00; Available through
HasbroToyShop.com & Booth #302 at New York Comic Con)
What's more powerful than HULK and RED HULK? The two HULKS combined into
COMPOUND HULK! This 3 3/4" MARVEL UNIVERSE figure recreates a memorable
moment from this year's HULK #30 comic, when the two hulking enemies
were combined into one red-and-green behemoth! Just in time for New York
Comic Con, the figure is based on the images of superstar artist Ed
McGuinness of MARVEL Comics whose artwork adorns the special edition
blister card and outer packaging of this special edition figure!
NERF N-STRIKE BARRICADE RV-10 Special Edition TRANSFORMERS BUMBLEBEE
Blaster
(Ages 6 & up; Approx. Retail Price: $24.99; Available
through HasbroToyShop.com & Booth #302 at New York Comic Con)
Introducing the NERF N-STRIKE BARRICADE RV-10 SPECIAL EDITION
TRANSFORMERS BUMBLEBEE blaster, a motorized, semi-auto NERF blaster with
revolving dart barrel that holds up to 10 whistle darts. With artwork
from IDW Publishing's TRANSFORMERS comics, the blaster features new and
exclusive deco with TRANSFORMERS detailing, styled after the BUMBLEBEE
character. The NERF N-STRIKE BARRICADE RV-10 SPECIAL EDITION
TRANSFORMERS BUMBLEBEE blaster is compatible with the NERF Tactical Rail
System and accessories (each sold separately). Requires three "AA"
batteries; not included.
TRANSFORMERS PRIME BUMBLEBEE AND ARCEE Special Edition Set
(Ages 5 & up; Approx. Retail Price: $33.00; Available through
HasbroToyShop.com & Booth #302 at New York Comic Con)
To celebrate Hasbro's first participation in New York Comic Con, the
AUTOBOTS and their human friends are getting into a New York state of
mind! Based on TRANSFORMERS PRIME, the hit animated series
produced by Hasbro Studios and currently airing on The Hub television
network, the TRANSFORMERS PRIME BUMBLEBEE AND ARCEE Special Edition set
features unique Big Apple versions of fan favorite AUTOBOTS and friends.
The set includes a Deluxe scale BUMBLEBEE figure with a classic New York
City taxi cab deco, a Deluxe scale ARCEE figure featuring an exclusive
pink deco, and human figures of RAF ESQUIVEL and JACK DARBY who sport
exclusive New York themed t-shirts with AUTOBOT shield logos. The
figures come in a special edition packaging featuring the iconic New
York City skyline—with an AUTOBOT twist!
Session schedule subject to change without notice.
About Hasbro, Inc.
Hasbro
(NASDAQ: HAS) is a branded play company providing children and families
around the world with a wide-range of immersive entertainment offerings
based on the Company's world class brand portfolio. From toys and games,
to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
Lucasfilm, STAR WARS™ and related properties are trademarks
and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights
reserved. All other trademarks and trade names are properties of their
respective owners.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of over 8,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in entertainment, licensing and
publishing. For more information visit www.marvel.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50024940&lang=en
Press Contact:
Hasbro, Inc.
Daniel Benkwitt,
401-727-5318
dbenkwitt@hasbro.com
Source: Hasbro, Inc.
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