With the "Win a Ride to School with the AUTOBOTS" Sweepstakes, One
Lucky Winner Will Get TRANSFORMERS Toys, Merchandise, and Even a Ride To
School In Fan-Favorite, BUMBLEBEE!
PAWTUCKET, R.I.--(BUSINESS WIRE)--
The popular TRANSFORMERS
brand from Hasbro,
Inc. (NASDAQ: HAS), which has become one of the most successful
entertainment franchises of the 21st century, announced today
the start of the "Win
a Ride to School with the AUTOBOTS" sweepstakes.
As the academic year begins across the United States, Hasbro will reward
one lucky school-age TRANSFORMERS fan with a unique opportunity to
arrive at school with two of the most popular characters in the
franchise. The grand prize winner of the "Win a Ride to School with the
AUTOBOTS" sweepstakes will receive a ride to school in the actual
BUMBLEBEE Chevy Camaro vehicle seen by millions of people around the
world in this summer's blockbuster film, TRANSFORMERS: DARK OF THE
MOON, by Paramount Pictures. The winner will also be greeted at
their school by the OPTIMUS PRIME truck seen in the movie with its
iconic trailer packed with $1,000 worth of TRANSFORMERS: DARK OF THE
MOON toys!
"A ride to school in BUMBLEBEE is the ultimate experience for any young
TRANSFORMERS fan," said Jeff Jackson, vice president of marketing for
Hasbro. "Add OPTIMUS PRIME waiting to greet them with TRANSFORMERS toys
in his trailer and this will be a day at school they will never forget.
Hasbro is thrilled to give kids across the country a chance to bring
these massive, heroic characters to their very own neighborhood in a
unique way."
Kids residing in the United States (excluding Alaska and Hawaii) ages 6
through 15 are eligible to enter now through October 20, 2011 by
visiting www.TransformersPrimeStyle.com
with their guardian's permission. There, they can find detailed
information about Hasbro's "Win a Ride to School with the AUTOBOTS"
promotion, including official rules and prize redemption details.
Fans of the TRANSFORMERS brand can also watch the new Transformers
Prime animated series currently airing on The Hub television
network and visit www.Facebook.com/Transformers
daily for the latest news and photos about TRANSFORMERS toys, comics,
television shows, video games and more from Hasbro. The TRANSFORMERS
brand can also be found on Youtube at www.Youtube.com/Transformers
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's
multi-platform joint venture with Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of
The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved.
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
or
Hunter
Public Relations
Joseph A. Moscone, 212-679-6600, x235
jmoscone@hunterpr.com
Source: Hasbro, Inc.
News Provided by Acquire Media
