Innovative Fashion, Home Goods and Publishing Programs Weave
Hasbro Brands Into Everyday Lives of Consumers Worldwide
LAS VEGAS--(BUSINESS WIRE)--
Hasbro, Inc. (NASDAQ: HAS) arrived today at the International Licensing
Expo in Las Vegas to showcase how many of its premier portfolio of
global brands -- TRANSFORMERS, BATTLESHIP, NERF, LITTLEST PET SHOP, MY
LITTLE PONY, PLAYSKOOL and MONOPOLY -- have become powerful lifestyle
statements intricately woven into the fabric of consumers' everyday
lives. Anchored by innovative programs in fashion, entertainment, home
goods and publishing, Hasbro-branded products can be found in nearly
every room of consumers' homes, where they engage and immerse themselves
in Hasbro brand experiences on a daily basis any time, any place.
"Hasbro is driving innovation across all product categories and rapidly
expanding and enhancing the way it approaches global licensing," said
Simon Waters, Senior Vice President, Global Brand Licensing and
Publishing at Hasbro. "We're collaboratively working with licensees and
retailers to build broad, compelling programs across key areas such as
fashion, home and publishing, bringing to market the richest
Hasbro-branded lifestyle product portfolio in the company's history."
Consumers around the world are engaging with their favorite Hasbro
properties that have deep meaning and connection in fresh, expressive
ways via trailblazing licensing programs that re-invent, re-imagine, and
re-ignite the Hasbro lifestyle brand experience.
Entertainment Central
Families worldwide have gathering places in their homes where they come
together to spend quality time, often centered around forms of
Hasbro-inspired entertainment across all major mediums from television
and movies to digital gaming and publishing apps. Some of the latest
activities families can rally around include hosting a
double-feature TRANSFORMERS movie night with home DVDs, watching Daytime
Emmy Award nominated programs such as TRANSFORMERS PRIME, FAMILY GAME
NIGHT and PICTUREKA on The Hub, playing HASBRO FAMILY GAME
NIGHT on the Wii from Electronic Arts, or reading a TONKA CHUCK &
FRIENDS storybook app on the iPad from Ruckus Mobile Media. No matter
the platform, Hasbro is continuing to deliver innovative and rich
storytelling experiences that extend the branded play experience to new
levels of immersion.
Personal Flair and Fashion
The tween/teen bedroom is all about showcasing personal interests and
style. Fueled by its trend-forward fashion program, Hasbro has enlisted
licensees worldwide to create unique and exclusive Hasbro branded
apparel and accessory lines that resonate with this influential
demographic. With hundreds of Hasbro-inspired t-shirts from Mad Engine,
Uniqlo and Hybrid, there is a wide variety of hip and nostalgic wearable
statements that suit the individual and can match any occasion and mood.
A full line of accessories can also be found scattered throughout a
tween/teen bedroom including "More Than Meets the Eye" TRANSFORMERS
baseball caps from New Era and sunglasses from Oakley , as well as
stylish LITTLEST PET SHOP bags by ATM Accessories. Completing Hasbro's
head-to-toe wardrobe for boys are co-branded NERF-Reebok sneakers. Elan
Polo also offers a wide variety of NERF-branded footwear items for the
mass market.
Room décor is another important facet of the tween/teen lifestyle. With
a portfolio of incredibly rich brands that are meaningful to young
adults — TRANSFORMERS, LITTLEST PET SHOP, NERF — Hasbro continues to
strategically build out its home goods program with items ranging from
bedding to rugs and wall decals, with treatments that map to the
demographic.
No tween/teen bedroom is complete without electronics, peripherals and
digital gaming and Hasbro delivers across the board. LITTLEST PET SHOP
games on the Nintendo DS from Electronic Arts deliver hours of fun while
a NERF alarm clock from KIDdesign keep things running on time and MP3
ear buds and portable speakers from PDP create the ultimate personal
sound system. For those who like to "unplug" TRANSFORMERS comic books
from IDW offer page-turning adventures.
Surrounded by Good Pals and Fun
Youngsters also enjoy sharing their bedroom space with their favorite
Hasbro characters such as TONKA CHUCK & FRIENDS, MY LITTLE PONY and MR.
POTATO HEAD. Hasbro's home goods and fashion programs are
front-and-center with favorites such as MY LITTLE PONY bedding from
Crown Craft (agreement reached in principle, subject to the parties
entering into a binding contract) and CANDY LAND rugs from Gertmenian.
Dresser drawers are also packed with MY LITTLE PONY t-shirts from Carel,
TRANSFORMERS pajamas by Sun City as well as TRANSFORMERS underwear and
socks by Berkshire. Character-based MY LITTLE PONY Havaianas flip flops
from Sao Paolo Alpargatas can also be found lined up in the closet. For
busy little ones, Leap Year Publishing's PLAYSKOOL-inspired learning and
drawing programs help stock play areas with craft and activity tools.
Infusion of Fashion and Art
Hasbro's fashion program has found its way into adult wardrobes in a big
way through trend-right apparel and accessories that blend hip style and
function. Mad Engine has created high-end BARREL OF MONKEYS, CLUE and
MR. POTATO HEAD t-shirts that are worthy of hangers instead of drawers.
A smart SCRABBLE wallet from Bio World adds a whimsical touch to women's
bags while Dad grabs his TRANSFORMERS skinned smartphone from Anzo
U.S.A. as he heads off to work.
Family Headquarters
Across the globe, the kitchen serves as the headquarters of the home.
From snacks to meals, homework and packing lunches — it all happens here.
TRANSFORMERS chocolate cookies and chocolate eggs from Nestle, washed
down with milk served in a TRANSFORMERS insulated container from Thermos
elicit big smiles around the school lunch table. For girls, toting lunch
in a LITTLEST PET SHOP bag, also from Thermos, is always fresh and fun.
At the end of the school day, kids power through homework at the kitchen
table where a bowl of SCRABBLE Jr. Cheez-Its from Kellogg's just may be
the perfect inspiration to tackle spelling exercises scribbling in
notebooks carrying a TRANSFORMERS or LITTLEST PET SHOP brand graphic
treatment from Innovative Designs. Mom also proudly displays the latest
artwork that came home with the youngest on the fridge with edgy
SCRABBLE magnets from Pottery Barn followed by cutting a TONKA CHUCK &
FRIENDS cake by Bakery Craft for a surprise dessert.
Brushing, Beauty and Bubbles
Hasbro's extensive global home goods program also extends to health and
beauty products. From morning dental care with MY LITTLE PONY toothpaste
from Church & Dwight Co. to evening clean-up with LITTLEST PET SHOP
bubble bath from Accessory Zone and MY LITTLE PONY towels from Franco
Manufacturing, Hasbro brands are plentiful in the smallest room of the
house — the bathroom. For the tween/teen girls, CANDY LAND-branded lip
balms and cosmetics by Boston America are "must have" primping tools
before stepping out with friends to the mall, which is a welcome
departure by the younger brother who has been waiting patiently and
comfortably in his TRANSFORMERS bathrobe for his turn in the bathroom.
Fleet of Family Wheels
Hasbro-licensed "rides" run the gamut from the General Motors BUMBLEBEE
Camaro that may be Dad's pride and joy to TRANSFORMERS bikes from
Dynacraft that are the envy of every boy in the neighborhood. Little
guys can mimic Dad and cruise on a BUMBLEBEE electric ride-on car from
Hunter Leisure while girls may opt to ride with their favorite pony
friends on a MY LITTLE PONY ride-on. No matter the mode of
transportation, Hasbro wheels turn heads when they roll out of the
driveway and down the street.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
SCRABBLE is a trademark of Hasbro in the U.S. and Canada only.
Foghorn PR
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro
Kristina
Peterson, 401-347-3646
kristina.peterson@hasbro.com
Source: Hasbro, Inc.
News Provided by Acquire Media
