Hasbro Ranks on The Civic 50 List of Most Community-Minded Companies for the Fifth Consecutive Year
2016 Philanthropic Support Totaled
"We are once again honored to be recognized as one of the most
community-minded companies in America," said
Hasbro, together with its employees, has a long history of giving back
to children and families through its many philanthropic programs. In
2016, the company contributed
The company also announced its largest philanthropic initiative, BE FEARLESS BE KIND, which empowers kids to develop compassion and empathy. Its call to action is simple: "stand up, include everyone, and take action when you see a problem." Parents and teachers can visit www.BEFEARLESSBEKIND.org to access tools and resources to help teach kids empathy and different ways to put empathy into action. BE FEARLESS BE KIND builds on years of work with generationOn, the youth service division of Points of Light. Hasbro was a founding partner of generationOn, which was established in 2010. generationOn is dedicated to providing programs and resources that support the development of caring, compassionate and capable kids and teens through service, empowering them to become change makers in their communities and the world.
"At Hasbro, we stand up for children, passionately working together to
create a universe where every child experiences hope, kindness and joy,"
said
The Civic 50 ranking builds on significant distinctions Hasbro has
received in the past year for its commitment to corporate social
responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100
Best Corporate Citizens list by
"In the fifth year of honoring the most community-minded companies in
the nation, The Civic 50 truly highlights the commitment to community
and civic engagement of America's leading brands," said
The Civic 50 winners are public and private companies with
-
Investment: How extensively and strategically the company
applies its resources to community engagement in
the United States , including employee time and skills, cash, in-kind giving and leadership -
Integration: How the company integrates its
U.S. community engagement programs into key business functions, including employee engagement, marketing/PR, diversity and inclusion, recruiting, stakeholder relations and skill-development -
Institutionalization: How the company supports community
engagement in the
U.S. through organizational policies, systems and incentives -
Impact: How the company measures the social and business impact
of its
U.S. community engagement program
To learn more about The Civic 50, to see a full list of the winners and to access the highlights, trends, benchmarking data and best practices from the 2017 Civic 50, please visit www.Civic50.org.
To learn more about Hasbro's philanthropic programs worldwide, please see our 2016 Impact Snapshot at www.Hasbro.com/giving.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by
About Points of Light
Points of Light, the world's largest
organization dedicated to volunteer service, mobilizes millions of
people to take action that is changing the world. Through affiliates in
250 cities and partnerships with thousands of nonprofits and
corporations, Points of Light engages four million volunteers in 30
million hours of service each year. Points of Light brings the power of
people where it's needed most. For more information, visit www.pointsoflight.org.
© 2017 Hasbro. All Rights Reserved.
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Katy.Hendrickson@Hasbro.com
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