Company Announces New Collaborations with Licensees Around the World
in Fashion, Beauty and More
LAS VEGAS--(BUSINESS WIRE)--
Hasbro, Inc. (NASDAQ:HAS) is set to arrive at Licensing Expo 2015 to
spotlight its powerful portfolio of global franchises, including the
TRANSFORMERS, MY LITTLE PONY, NERF, MONOPOLY, and JEM AND THE HOLOGRAMS
brands. Recently named a top 10 Global Licensor by License! Global
magazine, Hasbro continues to leverage its brand stories across all
entertainment and marketing platforms and expand its rich portfolio of
brands across multiple consumer products categories.
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The MY LITTLE PONY brand continues to be a fashionable favorite as UK designers FYODOR GOLAN introduce "RAINBOW WHEEL," a colorful collection of luxury womenswear ranging from quilted puffer jackets to beaded evening gowns. The line will be available in leading department stores around the world, including Selfridges in the UK, Lane Crawford in Hong Kong, Harvey Nichols in Kuwait, and Luisa Via Roma in Italy, which will launch the collection in store with a MY LITTLE PONY brand takeover of
its flagship location this summer. (Photo: Business Wire)
"Hasbro has evolved into a rich portfolio of diverse and highly
progressive segments connected by one common goal: the activation of our
franchises across every possible medium," said Simon Waters, General
Manager, SVP of Entertainment and Licensing, Hasbro. "2014 was the best
year in Hasbro's licensing history and we're poised to continue that
momentum in 2015, leading with an incredible story-driven entertainment
strategy and immersive content in multiple forms and formats to
strengthen consumer engagement with our franchise brands."
At the expo, Hasbro will also unveil new global relationships across a
variety of consumer categories, including:
FYODOR GOLAN
The MY LITTLE PONY brand continues to be a fashionable favorite as UK
designers FYODOR GOLAN introduce "RAINBOW WHEEL," a colorful collection
of luxury womenswear ranging from quilted puffer jackets to beaded
evening gowns. The line will be available in leading department stores
around the world, including Selfridges in the UK, Lane Crawford in Hong
Kong, Harvey Nichols in Kuwait, and Luisa Via Roma in Italy, which will
launch the collection in store with a MY LITTLE PONY brand takeover of
its flagship location this summer.
PHILIPP PLEIN
Acclaimed German designer Philipp Plein debuts eye-catching, high
fashion TRANSFORMERS branded shirts for men at Philipp Plein luxury
stores worldwide, bringing the iconic AUTOBOTS characters into a fresh
new fashion dimension.
CNPC (China National Petroleum Corporation)
In China, TRANSFORMERS fans can fuel up with branded gas cards
distributed through CNPC (China National Petroleum Corporation), which
operates more than 20,000 gas service stations throughout the country.
Key properties on display at the show include Hasbro's iconic
TRANSFORMERS and MY LITTLE PONY brands. The TRANSFORMERS brand continues
to carve out its place in pop culture history with a total brand
approach that delivers products and experiences for fans of all ages.
Licensees across the globe have extended the blockbuster brand with
age-appropriate products and retail programs spanning a variety of
categories including digital, fashion, toys and games, digital gaming,
and publishing. Fans around the world have connected with an expansive
range of TRANSFORMERS branded content and lifestyle experiences, from
the "Transformers: Robots in Disguise" and "Transformers: Rescue Bots"
animated series to consumer apparel and one of the most popular theme
park attractions in the world, TRANSFORMERS: The Ride - 3D, a must-see
attraction at Universal Studios Hollywood, Universal Orlando Resort and
Universal Studios Singapore.
The MY LITTLE PONY brand has solidified its place as a worldwide
perennial favorite, with a global presence in 71 countries and across
all major consumer products and promotional categories. The rich
storyline and cast of characters from the "My Little Pony: Friendship is
Magic" animated series, currently in its fifth season and airing on
television in over 180 territories, has expanded the brand into an array
of licensing categories, including more than 30 publishing partners,
digital storybook apps, a popular comic series, wheeled goods, beauty
products and even couture with apparel events and window displays at
stores such as Selfridges Department Store (UK) and H&M. In 2015, H&A,
the leading children's licensed washing & bathing supplier in the UK, is
launching a range of bath bubbles, bath accessories and gift sets for
kids 3-6 based on the MY LITTLE PONY brand.
Visit newsroom.hasbro.com
to view Hasbro's 2015 Licensing Expo Media Kit.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World's Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH,
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and a
comprehensive lifestyle licensing program, Hasbro fulfills the
fundamental need for play and connection for children and families
around the world. The Company's Hasbro Studios creates entertainment
brand-driven storytelling across mediums, including television, film and
more. Through the company's commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families every year. Learn more at www.hasbro.com and
follow us on Twitter (@Hasbro & @HasbroNews).
HAS-LIC
View source version on businesswire.com: http://www.businesswire.com/news/home/20150608006053/en/
Litzky Public Relations
Kaylie Nelson/Kelsey Tarczanin
201-222-9118
knelson@litzkypr.com
ktarczanin@litzkypr.com
Source: Hasbro, Inc.
News Provided by Acquire Media
