Hasbro’s Holly Barbacovi on ZipRecruiter’s Talent All-Stars Podcast.

22 Jul, 2026

EVP & Chief People Officer Holly Barbacovi in conversation with ZipRecruiter President Dave Travers.

In this episode of Talent All-Stars, Holly talks about using AI to make sense of thousands of employee survey comments, why hiring the biggest fans of a brand can backfire, and how Hasbro is aging up its products for the generation that grew up with them.

You'll also hear:

  • Why she believes creativity looks forward while AI mostly looks backward
  • What "aging up" a brand actually requires from a talent strategy
  • Why fans of a brand aren't always the best hires for it
  • How Hasbro protects a 97% retention rate among its top performers

Listen:

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