Iron Gets Flattened After Fans Fail to Save the Classic Token
PAWTUCKET, R.I.--(BUSINESS WIRE)--
The next MONOPOLY game token to ‘Pass GO!' and collect $200 will be…the
cat! After a month of voting on Facebook, and an overwhelming response
from fans and organizations from 185 countries around the world, the cat
has been chosen and will become the newest addition to the classic game
from Hasbro (NASDAQ: HAS). The cat was able to scratch past the toy
robot, guitar, helicopter, and diamond ring in the MONOPOLY "Save Your
Token" campaign by receiving 31 percent of the fan vote.
Following a worldwide online fan vote, NBC's TODAY Show hosts, from left, Al Roker, Savannah Guthrie, Matt Lauer and Natalie Morales unveil the MONOPOLY game's newest addition - the cat token, Wednesday, Feb. 6, 2013, in New York. The cat replaces the iron token in the classic game. (Photo by Jason DeCrow/Invision for Hasbro/AP Images)
In the vote to decide which classic tokens would be ‘saved' by fans, the
Scottie dog was a clear early favorite, eventually securing 29 percent
of the vote. Meanwhile, supporters of the iron, wheelbarrow and shoe
campaigned vigorously to save their favorite token from a lifetime in
jail and ensure it would remain in the game. After a very close race,
fans weren't hot for the iron. With only 8 percent of the vote, the
iconic token fell behind the wheelbarrow and the shoe and will be
pressed out of service from the MONOPOLY game for good. Despite being an
integral part of life when the token was added to the game in the 1930s,
the iron has fallen out of favor with today's fans and will be retired
from the game.
Hasbro will begin to replace the iron with the new cat token on the
MONOPOLY production lines immediately, so those who want to continue to
play with the iron and the seven other classic tokens have a limited
time to pick up the existing version of the game. The new MONOPOLY game
featuring the cat token will arrive on store shelves in mid to late 2013.
"We know that cat lovers around the world will be happy to welcome the
new cat token into the MONOPOLY game," said Eric Nyman, senior vice
president and global brand leader for Hasbro Gaming. "While we're a bit
sad to see the iron go, the cat token is a fantastic choice by the fans
and we have no doubt it will become just as iconic as the original
tokens."
Hasbro held the MONOPOLY "Save Your Token" campaign on Facebook from
January 9 through February 5, 2013. Fans can visit Facebook.com/Monopoly
to bid farewell to the iron and view additional MONOPOLY "Save Your
Token" campaign content.
About Hasbro
Hasbro,
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company's world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING,
NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive
licensing program, Hasbro strives to delight its global customers with
innovative play and entertainment experiences, in a variety of forms and
formats, anytime and anywhere. Learn more at www.hasbro.com.
HASGP
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130206005967/en/
Hunter PR
Laura Trani, 212-679-6600 ext. 254
ltrani@hunterpr.com
or
Hasbro,
Inc.
Kristina Coppola, 401-727-5973
Kristina.Coppola@hasbro.com
Source: Hasbro, Inc.
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